For a start...because its my money and why the hell do I have to justify how I spend it to you, whether it makes sense or not?
But moving on from being a snarky jerk, these are my most common reasons:
Free stuff (Pre-order incentives, digital only - I hate clutter.)
Discount/Financial incentive (Such as certain retailers offering credit at their store for pre-ordering certain titles)
On rare occasion, to make sure I get a collectors editions (Games that actually end up having stock issues with the collectors editions, ie Halo games, Diablo 3, etc.)
Pre-loading (digital copies)
Timely arrival. Now this one needs explanation...its not a 'I need it on day 1' its more of a 'I'd like this as close to release as possible.' Since as an Australian I often purchase from grey importers, and they can be anywhere from 2 or 3 days to 2 weeks in the mail, so a pre-order is cheaper than my retail stores AND actually sent out the soonest possible from that distributor.
But moving on from being a snarky jerk, these are my most common reasons:
Free stuff (Pre-order incentives, digital only - I hate clutter.)
Discount/Financial incentive (Such as certain retailers offering credit at their store for pre-ordering certain titles)
On rare occasion, to make sure I get a collectors editions (Games that actually end up having stock issues with the collectors editions, ie Halo games, Diablo 3, etc.)
Pre-loading (digital copies)
Timely arrival. Now this one needs explanation...its not a 'I need it on day 1' its more of a 'I'd like this as close to release as possible.' Since as an Australian I often purchase from grey importers, and they can be anywhere from 2 or 3 days to 2 weeks in the mail, so a pre-order is cheaper than my retail stores AND actually sent out the soonest possible from that distributor.