Because Ubisoft may do something to frustrate you, but EA look at that frustration and goes 'hey, another way to earn money, lets do that!'
EA hasn't pioneered anti-consumer profiteering, but whenever they see someone else do something that earns them money (possibly at the cost of consumer satisfaction), they jump on it wholeheartedly and make it their own.
Free to play make money via micro-transactions? stick them in full price games so the consumer pays twice!
Free to play games generally gives the users a few hours of play a day before setting a timer that can be circumvented by real money? Make basic actions take several hours to complete unless the user pays real money!
Added to that, EA has a lot if big name licenses and franchises under their belt their actively squandering because they don't have to wit to do anything with them. (I'm hoping this time respawn get to make the games they want too, and EA doesn't try and trap them into titanfall sequels like Activision did with call of duty)
EA hasn't pioneered anti-consumer profiteering, but whenever they see someone else do something that earns them money (possibly at the cost of consumer satisfaction), they jump on it wholeheartedly and make it their own.
Free to play make money via micro-transactions? stick them in full price games so the consumer pays twice!
Free to play games generally gives the users a few hours of play a day before setting a timer that can be circumvented by real money? Make basic actions take several hours to complete unless the user pays real money!
Added to that, EA has a lot if big name licenses and franchises under their belt their actively squandering because they don't have to wit to do anything with them. (I'm hoping this time respawn get to make the games they want too, and EA doesn't try and trap them into titanfall sequels like Activision did with call of duty)