Although EA isn't that bad for a publishing company, they still force some developers to release a new game every one to two years when it's far from necessary. The logo thing, as far I'm concerned, is just another way saying "You're mine, I own you." It doesn't matter if they tailored the logo for each game. It could actually be a marketing strategy that makes you believe that they care more than really do but that's just speculation on my part but possible nonetheless.
Why EA are a good fit for BioWare.
- Thread starter YesConsiderably
- Start date
Recommended Videos
Don't buy this for a second. I could have designed these logos pretty easily. Not hard to do. I still think EA is a fuckbag corporation, that will likely never change. Look at Shift 2 for how much "love" they have for the gamers, this game has some serious problems (wheel input lag, graphic issues, cars on ice, constant crashes). If they really loved the devs and the people so much they would have had SMS actually finish and QA test the game.
The thread isn't going anywhere because you are, apparently, completely ignorant to the idea of brand recognition. Put simply, it is the reason Mercedes use the same logo on all of their cars.ZeroMachine said:
What EA do is unprecedented and goes against what is commonly accepted to be sound business practice. That they are taking such a risk, in order to afford their developers complete control over the artistic side of their product, is to applauded.
I'm not sure why you're trying to disagree.
i gotta say that i do love how EA allows the developers to use the EA logo in a way that relates entirely to their game.
and its fun to see what they come up with
http://www.youtube.com/watch?v=DcQXsbrAdIw
watch that video if you want to see a lot of the EA logos...
but one thing i dont like that EA does, is that they often turn a company into "EA (Location)" after buying them. imo, it takes away from the developers originality and independency from the rest of EA and just makes them look like another piece of the machine.
at least they can get their own new name like Visceral and Danger Close, if they become popular enough
and its fun to see what they come up with
http://www.youtube.com/watch?v=DcQXsbrAdIw
watch that video if you want to see a lot of the EA logos...
but one thing i dont like that EA does, is that they often turn a company into "EA (Location)" after buying them. imo, it takes away from the developers originality and independency from the rest of EA and just makes them look like another piece of the machine.
at least they can get their own new name like Visceral and Danger Close, if they become popular enough
Lol, classy man. I like it.
Personally, I think its six of one and half a dozen of the other. EA isnt some bully twisting the weaker kid Biowares arm into making the games they want.
I think they are both now little more than money grubbing shits, and it shows in the quality of their recent releases, DLC and games. Bioware, in the space of 2-3 years have destroyed over 10 years of complete and utter adoration from me.
I dont really give a shit if EA helped out a lot, it doesnt change much in the bigger picture. Bioware willingly jumped into bed with the abusive pimp that is EA, so its their fault too.
Personally, I think its six of one and half a dozen of the other. EA isnt some bully twisting the weaker kid Biowares arm into making the games they want.
I think they are both now little more than money grubbing shits, and it shows in the quality of their recent releases, DLC and games. Bioware, in the space of 2-3 years have destroyed over 10 years of complete and utter adoration from me.
I dont really give a shit if EA helped out a lot, it doesnt change much in the bigger picture. Bioware willingly jumped into bed with the abusive pimp that is EA, so its their fault too.
Brand Recognition.. lol
Mercedez: Elegant brand of expensive cars
EA: International distribuitor of games
*english accent* C'mon guys.
C'mon, if you are triying to make a prank take it seriously, cuz youre talking of oil on water with this example.
Why doesnt Mercedez change theyr logo? cuz they classy and traditional (b-sides, why on earth they would want to change theyr awesome logo from car to car? that's just lack of business experience, they are a name, a brand.)
why EA does? cuz its awesome for ppl like us, and.. they dont really really change, they stay EA, but the theme it with the game, that's different. They dont loose at any moment theyr Visual Identity(circle, letters), that's called themed application in my business (im a designer btw).
Pepsi: oh man they have changed they logo many times, just you dont know how, Like Oreos.
.. i could give you more examples.. but i dont remember none nor wouldnt help here xD
Well yes, its not new, but it makes its work, i love the one on crysis 2. That doesnt make EA good, although they know what they r doing they do push theyr game developers and that sux: Yes they want money, yes they have done it before (even with previous origins members {see ultima saga story and why they quited origins after joining EA}), they take risk with games cuz that made em huge. But that doesnt make em that good. I've got my way of thinking over EA and disagree with you.
But before i lend you those thoughts.. now what with the logo again? hehe good prank but weak grounds for ppl who know the busyness.
(i kno, i actually didnt care for writing correctly, im not being rude, im in internet =3)
Mercedez: Elegant brand of expensive cars
EA: International distribuitor of games
*english accent* C'mon guys.
C'mon, if you are triying to make a prank take it seriously, cuz youre talking of oil on water with this example.
Why doesnt Mercedez change theyr logo? cuz they classy and traditional (b-sides, why on earth they would want to change theyr awesome logo from car to car? that's just lack of business experience, they are a name, a brand.)
why EA does? cuz its awesome for ppl like us, and.. they dont really really change, they stay EA, but the theme it with the game, that's different. They dont loose at any moment theyr Visual Identity(circle, letters), that's called themed application in my business (im a designer btw).
Pepsi: oh man they have changed they logo many times, just you dont know how, Like Oreos.
.. i could give you more examples.. but i dont remember none nor wouldnt help here xD
Well yes, its not new, but it makes its work, i love the one on crysis 2. That doesnt make EA good, although they know what they r doing they do push theyr game developers and that sux: Yes they want money, yes they have done it before (even with previous origins members {see ultima saga story and why they quited origins after joining EA}), they take risk with games cuz that made em huge. But that doesnt make em that good. I've got my way of thinking over EA and disagree with you.
But before i lend you those thoughts.. now what with the logo again? hehe good prank but weak grounds for ppl who know the busyness.
(i kno, i actually didnt care for writing correctly, im not being rude, im in internet =3)
You obviously don't know business, Xenmet. If you did, you'd understand the difference between changing your company logo, and altering it slightly for each item it appears on.
Pepsi have changed their logo, like many companies, but it's not really the same. If Pepsi were a game publisher, things would go like this.
Every game they published before they changed their logo would feature the exact same logo, and every game they published after they changed their logo would feature the exact same logo.
Thank you for agreeing with me on Mercedes though. They don't change their logo from car to car because they have established a brand identity which serves them well.
Pepsi have changed their logo, like many companies, but it's not really the same. If Pepsi were a game publisher, things would go like this.
Every game they published before they changed their logo would feature the exact same logo, and every game they published after they changed their logo would feature the exact same logo.
Thank you for agreeing with me on Mercedes though. They don't change their logo from car to car because they have established a brand identity which serves them well.
You guys are all terrible. Maybe the guy/girl is right, and maybe he/she is not. But to call him/her a troll just because he/she happens to post on April Fools Day - one of the most childish and pointless holidays in the US - is just... I can't even think of the appropriate term, but it's not good.
I will say this much: EA may be making sure that their logo is obscured enough so that the developers get their proper recognition, but it says nothing about some choices of box-art (ME2 immediately comes to mind)...
I will say this much: EA may be making sure that their logo is obscured enough so that the developers get their proper recognition, but it says nothing about some choices of box-art (ME2 immediately comes to mind)...
Man defends greedy corporation co-opting the logos of their subsidiary development studios.
I die a little more inside.
Life goes on.
I die a little more inside.
Life goes on.
Thank you. Accusing someone of joking based on the day of the year it is, is one of the dumber things i have seen on the internet.SageRuffin said:
I just dislike their DLC policies. Didn't DA2 have something like 20 day 1 DLCs?
That just seems ridiculous to me and not only greedy, it unbalances the game (I refused to use my Blood Dragon armour in my first playthrough, it was hugely overpowered at such a low level)
That just seems ridiculous to me and not only greedy, it unbalances the game (I refused to use my Blood Dragon armour in my first playthrough, it was hugely overpowered at such a low level)
Most people don't see what would be bad for delaying DA2 for a "few" months to finish it.
3+ months is The Old Republic, not counting the money printing machine of Portal2 that dominates april. If they had the extra half a year that most people say the game "Needed" for it to be finished, then it would have come out next to Gears of war 3, or Arkham city. And if they had waited for wither of those to pass, then they risk getting too close to ME3 or Skyrim. Any RPG released 2-3 months next to Skyrim would be just plain silly. it wasn't the perfect choice, and it feels like I'm playing KoTOR2 all over again, but it was good by EA, and they do not deserve all the crap they get for the decision. EA doesn't break games if you try to install it somewhere else, nor make you pay $10 for a code to play online, or purposely kill franchises. It's one of the best biggest publishers. They want to protect their money, but they don't ruin the industry for it.
Now, EA, buy Bethesda, lock all the employees in with Bioware's employees with ample provisions and the best gaming tech money can buy and see what comes out after 3-4 years.
3+ months is The Old Republic, not counting the money printing machine of Portal2 that dominates april. If they had the extra half a year that most people say the game "Needed" for it to be finished, then it would have come out next to Gears of war 3, or Arkham city. And if they had waited for wither of those to pass, then they risk getting too close to ME3 or Skyrim. Any RPG released 2-3 months next to Skyrim would be just plain silly. it wasn't the perfect choice, and it feels like I'm playing KoTOR2 all over again, but it was good by EA, and they do not deserve all the crap they get for the decision. EA doesn't break games if you try to install it somewhere else, nor make you pay $10 for a code to play online, or purposely kill franchises. It's one of the best biggest publishers. They want to protect their money, but they don't ruin the industry for it.
Now, EA, buy Bethesda, lock all the employees in with Bioware's employees with ample provisions and the best gaming tech money can buy and see what comes out after 3-4 years.
youre obvouly a troll my dear, im im too drunk right now to make an answer. How do i kno youre trolling or otherwise just an ignorant? you dont know the busyness as it is if you answer youre like that. Obvoiously i will agree on mercedez, but just cuz they are a brand, youre million miles away if you trully believe that they wont change they'r logo cuz, theyr scared or they are too conservative xD man , they are masters at what they do, i wish you a happy april fools day xD tho it has passed already =3. ill answer on a few hours so dont worry ma dear. keep on rocking haha. xD
to be is to do. nietzche
to do is to be. Kant
do be do be dooooo. Synatra. XD das passt schon aber wir sprechen morgen mein liebe.
-*edit*-
Damn i shouldnt be allowed to write when im drunk! Sorry if offended anyone, not the intention.
i should be arrested for ortographic terrorism. haha xD
to be is to do. nietzche
to do is to be. Kant
do be do be dooooo. Synatra. XD das passt schon aber wir sprechen morgen mein liebe.
-*edit*-
Damn i shouldnt be allowed to write when im drunk! Sorry if offended anyone, not the intention.
i should be arrested for ortographic terrorism. haha xD
No, Xenmut. You are simply wrong to state that Pepsi changing their company logo is the same as EA altering their logo to suit the artwork on a video game case.
I explained, quite clearly, why this is the case, and your only retort is to call me a troll in a post filled with spelling mistakes and grammatical errors.
If you want to label someone a troll, you should look a little closer to home.
I explained, quite clearly, why this is the case, and your only retort is to call me a troll in a post filled with spelling mistakes and grammatical errors.
If you want to label someone a troll, you should look a little closer to home.
This is probably true for all publishers. In my opinion the developer matters a whole lot more than the publisher and it's amazing to see most of your favorite developers under the same umbrella. But don't think for a second that because I'm willingly handing my cash over to them that I see them as the best thing since HDTV. Business mistakes are unavoidable. Learning from them however, is easy.j-e-f-f-e-r-s said:
Hey yo.
I've NEVER stated that Pepsy did the same as EA in first plase, id appreciate you dont put words in my mouth, i simply corrected you wile you sayd that pepsy hasnt changed theyr logo. My job is to know this Mr. i-know-much-more-than-you, just cause i studied it, i worked on it.
Oh yes, im sorry if wile being drunk i did misspelled a lenguage that's not my own, *grins* chill out. The reason ppl label you as troll is because you dont tend to discuss, just defend your point at all cost, even repliying with sarcasm and not an argument and changin' words of ppl that talk to you, recipes of a troll.
So, lets dive into the theme again, now that im sober.
Pepsy: changes theyr logo from the wave, to appear more like a smile, but doing it slowly across the years to match the trends of the streets as they do with the graphics on theyr adds, so they will seem every time modern and fresh. that's part of marketing.
Mercedez: they change a bit the logo, they just make refreshments to maintain as well the mark as elegant and modern as they feel like (look up for the fist logo and watch the graphic history of the brand). So, but they wont theme it with every car cuz the brand means car, and changing it on every one wont be beneficial(because of what they are, just like you sayd), working on a solid logo for years it like a name with fame, change it a little although it may be almost the same, it wont be the same and it will begin to distort. knowing how to manage your logo is also marketing.
What we know so far?
Brand Image: its the references that use a company for themselves.
Logo: is the image of presentation of the logo.
Visual Identity: what makes the logo of a company, the logo of the company.(color, shape, typografy)
Advertising Campaign: is what resourses and information will movilice a company for advertising something.
Campaign Image: is the visual that will use a company to advertice something, related to them and therefore adjusting themselves to the product they promote without changing theyr Visual Identity.
So now:
EA: every game is a ADVERTISING CAMPAIGN for them, for the game and themselves, so they adquire a CAMPAIGN IMAGE for each one. They wont compromise theyr BRAND IMAGE by changing the VISUAL IDENTITY of the company, instad they theme the LOGO without changing it, by adding something, by changing color, without compromising the VISUAL IDENTITY. That's a marketing strategy, and it aint new. Google ring any bells to you? Virgin has done it too, Vodafone has also, but not too many times. You could say that EA makes it all the time, just like Google.
Visual identity of EA? The EA typografy and the circle --> http://www.youtube.com/watch?v=DcQXsbrAdIw
(now changin to the topic u where talking about)
But that's just talking about marketing, every smart company knows that marketing is a huge deal, but it makes them good? No!
EA is as good as is bad, sometimes worse. EA has they money to take risks, because like in game industry is well known, sometimes risks pay off. A LOT. example? Portal, a true experimental game that went viral because its awesome, maybe they are taking chances with developing Mirrors Edge 2 after seeing reviews and correcting the errors as they saw fit, or maybe they just think it could be profitable.
Its well known that EA pushes his developers to release games without really finishing them like they should, if any question you should see http://en.wikipedia.org/wiki/Origin_Systems a RPG developer that his greatest hit was obviouly the "Ultima" saga. Last games before they were disbanded where a poor refelection of what they were before(Ultima IX). Why? EA pushed the release date, it was a disaster.
My opinion? No, for RPGames.. EA is not the best offer, but its what we got.
I think just like the other guy that told you to see the open letter of Extra Creditz to EA, so i leave it here for you http://www.escapistmagazine.com/videos/view/extra-credits/2794-An-Open-Letter-to-EA-Marketing
Now tell me arguments and proove youre not a troll.
lol u made me remember my days in the Design institute <3
you may find this page curious/fun
http://designyoutrust.com/2011/01/25/unevolved-brands/ =D Visual identity
I've NEVER stated that Pepsy did the same as EA in first plase, id appreciate you dont put words in my mouth, i simply corrected you wile you sayd that pepsy hasnt changed theyr logo. My job is to know this Mr. i-know-much-more-than-you, just cause i studied it, i worked on it.
Oh yes, im sorry if wile being drunk i did misspelled a lenguage that's not my own, *grins* chill out. The reason ppl label you as troll is because you dont tend to discuss, just defend your point at all cost, even repliying with sarcasm and not an argument and changin' words of ppl that talk to you, recipes of a troll.
So, lets dive into the theme again, now that im sober.
Pepsy: changes theyr logo from the wave, to appear more like a smile, but doing it slowly across the years to match the trends of the streets as they do with the graphics on theyr adds, so they will seem every time modern and fresh. that's part of marketing.
Mercedez: they change a bit the logo, they just make refreshments to maintain as well the mark as elegant and modern as they feel like (look up for the fist logo and watch the graphic history of the brand). So, but they wont theme it with every car cuz the brand means car, and changing it on every one wont be beneficial(because of what they are, just like you sayd), working on a solid logo for years it like a name with fame, change it a little although it may be almost the same, it wont be the same and it will begin to distort. knowing how to manage your logo is also marketing.
What we know so far?
Brand Image: its the references that use a company for themselves.
Logo: is the image of presentation of the logo.
Visual Identity: what makes the logo of a company, the logo of the company.(color, shape, typografy)
Advertising Campaign: is what resourses and information will movilice a company for advertising something.
Campaign Image: is the visual that will use a company to advertice something, related to them and therefore adjusting themselves to the product they promote without changing theyr Visual Identity.
So now:
EA: every game is a ADVERTISING CAMPAIGN for them, for the game and themselves, so they adquire a CAMPAIGN IMAGE for each one. They wont compromise theyr BRAND IMAGE by changing the VISUAL IDENTITY of the company, instad they theme the LOGO without changing it, by adding something, by changing color, without compromising the VISUAL IDENTITY. That's a marketing strategy, and it aint new. Google ring any bells to you? Virgin has done it too, Vodafone has also, but not too many times. You could say that EA makes it all the time, just like Google.
Visual identity of EA? The EA typografy and the circle --> http://www.youtube.com/watch?v=DcQXsbrAdIw
(now changin to the topic u where talking about)
But that's just talking about marketing, every smart company knows that marketing is a huge deal, but it makes them good? No!
EA is as good as is bad, sometimes worse. EA has they money to take risks, because like in game industry is well known, sometimes risks pay off. A LOT. example? Portal, a true experimental game that went viral because its awesome, maybe they are taking chances with developing Mirrors Edge 2 after seeing reviews and correcting the errors as they saw fit, or maybe they just think it could be profitable.
Its well known that EA pushes his developers to release games without really finishing them like they should, if any question you should see http://en.wikipedia.org/wiki/Origin_Systems a RPG developer that his greatest hit was obviouly the "Ultima" saga. Last games before they were disbanded where a poor refelection of what they were before(Ultima IX). Why? EA pushed the release date, it was a disaster.
My opinion? No, for RPGames.. EA is not the best offer, but its what we got.
I think just like the other guy that told you to see the open letter of Extra Creditz to EA, so i leave it here for you http://www.escapistmagazine.com/videos/view/extra-credits/2794-An-Open-Letter-to-EA-Marketing
Now tell me arguments and proove youre not a troll.
lol u made me remember my days in the Design institute <3
you may find this page curious/fun
http://designyoutrust.com/2011/01/25/unevolved-brands/ =D Visual identity
Sorry Xenmut, but you're incorrect. And English isn't my first language either, so i'd appreciate it if you wouldn't hide behind that.
I was quite clear in my OP. I was speaking about EA altering their logo for each individual video game they publish.
Why you think that Pepsi having changed their logo was worth bringing up is beyond me, as i didn't say anything to suggest that they (or any other company) hadn't - i simply stated that their current logo appears on all varieties of drink they produce.
You can claim ignorance now, but in your initial post, i gave you the benefit of the doubt by assuming you were intelligent enough to at least try to bring something relevant to the table.
By your own admission, you failed to do so.
And as for your Wall of Text above, the only way any of it is relevant is if Pepsi use a different logo on regular Pepsi as they do to Pepsi Max. Or if Mercedes use a different logo on the clk cabriolet 500 sport to the a-class.
They obviously don't, ergo EA's decision to do so is unprecedented.
I was quite clear in my OP. I was speaking about EA altering their logo for each individual video game they publish.
Why you think that Pepsi having changed their logo was worth bringing up is beyond me, as i didn't say anything to suggest that they (or any other company) hadn't - i simply stated that their current logo appears on all varieties of drink they produce.
You can claim ignorance now, but in your initial post, i gave you the benefit of the doubt by assuming you were intelligent enough to at least try to bring something relevant to the table.
By your own admission, you failed to do so.
And as for your Wall of Text above, the only way any of it is relevant is if Pepsi use a different logo on regular Pepsi as they do to Pepsi Max. Or if Mercedes use a different logo on the clk cabriolet 500 sport to the a-class.
They obviously don't, ergo EA's decision to do so is unprecedented.