I'd say the escapist loves it users, easily one of the most well maintained communities I've ever been involved with. I understand where you're coming from, I too have rolled my eyes at the start of a 30 second advertisement before I could watch my video. I've been blocked by the dead space pop-up at the bottom of the screen.
But it doesn't bother me, keeping a site like the escapist running requires a constant flow of money I've seen communities try to run a site without ad's and to live off donations and the large majority of these fail. These Ad's are what keeps the site going, really it only amounts to about 30 seconds of your time.
sure I have no idea about the actually cost/profit margin on the ad's but if the escapist wants to make money from their site who are we to judge? I can honestly say that if the situation were reversed and I ran the Escapist I'd be looking to make at least a little money on the site I poured years of my life into.
Just remember that ad's = money for the site