I believe it's because, as the great PT Barnum said, "There's a sucker born every minute". Seriously, why pay for internet service twice? Sure, XBL is quite cheap, and if I owned a 360 and could just pay a XBL subscription to use the limited internet browsing, Netflix, etc. capabilities without also paying Comcast for internet service, I'd think Live was great. However, I have to pay a monthly fee for internet, have a PC and PS3 with free online services for my games, and therefore will never pay for something like Live. It's one of the prime reasons I'll probably avoid that console, especially with so many games now being dependent on their multiplayer and downloads/patches. Finally, I own Left 4 Dead 2 on PC, and I haven't had to pay a penny for any of the new DLC. Until Live allows me access to things like Red Dead's Undead Nightmare expansion for free, I'll avoid Microsoft's console.