I honestly predicted that it wouldn't be scary and would be crap (That's not much of an accomplishment because usually assume anything that is being hyped up is crap) largely because of the ads. Looking at the trailer and the ads it was it was clear they were trying to say it was horror but the ads made the game seem more gore porn or even torture porn (which are not horror) than horror. The ads reminded me of ads showing audience or player responses rather than anything actually scary from the films or games, as if the marketeers know the product will not actually be scary but are forced to market it as horror so they show other things to convince people it's horror.
Horror should be easy to make but people making horror just keep falling back on gore, jump scares, defenselessness, etc. These don't make horror, horror is not made by these tropes, they are at best used to emphasize (not the right word but I couldn't think of another) horror. Horror is not about gore, jump scares, defenselessness, etc, it's about story, environment, and atmosphere. It is more than possible to make a third person game where the players can defend themselves by using the story, the environment and the atmosphere to evoke the emotions horror evokes. The fact that so many games have failed to evokes those emotions outside of people with certain phobias (good horror doesn't rely on existing fears, it makes fears) just shows how little the developers know about horror.