Because it was an amazing opportunity to build good will with the gaming community and would have given them tons and tons of free coverage and advertisement. It could have been turned into a community event, a thunder dome style gladiatorial throw down aired live complete with commentators and community participation. This type of marketing opportunity will never come again and they failed to take advantage of it. Instead they chose to pursue what will probably be a costly legal battle for both sides over brand confusion that probably doesn't exist in the first place. Whether or not they have a good point and real reason for legal action Bethesda looks like the bad guys, a giant corporation attacking the small developer over a question of semantics using what is perceived as the least honorable method of corporate warfare, the pointless lawsuit.Saviordd1 said:Why should they though? They have a legitimate concern with the name of notches game, why should they behave like 12 year olds and play a game over it?Terminate421 said:Boycotting a game is pointless
At some point you will give in and buy the game.
Bethesda aren't bad people, their legal team are just being assholes who won't do the Quake 3 match.
So the real question is if the brand confusion of the name "Scrolls" (the cited reason for the lawsuit) is really so damaging that they should pass up all that advertising and good will and damage their community image. Not to mention the fact that they probably had better than even odds of winning the competition, essentially allowing Bethesda to have their cake and eat it too.
Also, if you want to boycott Bethesda but want to play Skyrim anyway, wait a few weeks and get a used copy. You get the game but Bethesda never sees a dime. I personally will be buying the game new, maybe even on launch day.