Oh, and for those wondering why?
I'm not part of the editorial staff, so I can only speculate, but I will, as others have: Metacritic. It brings in hits.
Why now? Again, I can only speculate. But I'd bet this had something to do with it.
http://www.gamepro.com/article/news/213659/crispy-gamer-closes-editorial-department-ceo-resigns-in-protest/
Crispy Gamer was a site basically trying to be the next Escapist. It offered similar commentary and review style. And it just, effectively, got gutted.
Guys, you need the money. It's not an option to ignore it. A cautionary tale:
I used to write for White Wolf Games Studio. Pen & paper roleplaying game developer. Their game, Wraith: The Oblivion is critically regarded as possibly the best game they ever made. It was passionate, experimental, serious in its intent, dark and beautiful.
And it flopped, crazily. Why? Because it never found a market.
They then brought out another game, Hunter: The Reckoning. It was mocked for its used of gung-ho violent artwork, which didn't fit the tone of the actual game. For insisting on putting in new powers in every book, which was blatantly commercial. There was some decent stuff in the line, a lot of people agreed, but it was so galling to see it be so commercially focused.
And y'know what? We managed to bring out a LOT of books under that line, with a lot of good stuff in them. Because it SOLD. And if it sold on violent artwork and crunchy, market friendly powers, well, so be it.
You have to make compromises sometimes. Often it's a choice between putting out compromised art, doing some good, or being taken down, and doing no good.
The money HAS to come in. That's always true.