There's no ripping off here as far as I can tell. No in-game content in the special edition, which I am a big fan of, and why not allow players to buy the extras separately? It's their prerogative and the more buying freedom they have the better. I wouldn't pay anywhere near that for it, so I wouldn't buy it, but if some would then they can do as they like. The reason I hate the plague of special editions, collector's editions, preorder editions, whatever other shit they come up with, is making the player feel like they don't have the full game, and that can come from as little as alternate skins or an exclusive weapon. Whenever the editions offer only material goods and fan items, or earlier access to content that can be earnt in-game anyway, aside from being annoying I have no objection to them.
In this case the ball is squarely in the consumer's court and if they think it's a good value proposition, whatever.