Ok, I'm gonna quote my favorite blogger (Cleolinda) on this one because I love her explanation:
"I actually don't think girls like a guy who treats them bad. But I do think they--we--get off a little on the idea of changing someone for the better, or the idea of having the power that someone loves us so much that he'll change or sacrifice something for us. (I don't have the patience for fixer-uppers in real life--if I'm going to be with you, I want you to be a fully formed, fully actualized self before I get there--but I'm a sucker for the trope in literature.) A nice guy doesn't need to change, and, most importantly, he's already nice to everyone. How do you know that you're special if he treats everyone else with as much kindness and respect as he treats you? The "bad boy" type, though? He may range from simple, garden-variety jackhole (hello, Sawyer!) to appalling psychopath (hello, Dr. Lecter!), but you know he loves you because he's completely different around you. You are an exception to his very nature."
I think it's that last bit that really hits home and is the root of a lot of the attraction. That you are the one special enough to change him, that you're different and he isn't just using you like other women he's been with.
But the problem, as she goes on to say, and I agree, that as nice as this is in literature or other media, it doesn't hold true in real life. You find yourself with the "bad boy" and realize he isn't going to change for you, and I think a lot of girls go through a phase where they're attracted to this type, learn the lesson, and move on.
"I actually don't think girls like a guy who treats them bad. But I do think they--we--get off a little on the idea of changing someone for the better, or the idea of having the power that someone loves us so much that he'll change or sacrifice something for us. (I don't have the patience for fixer-uppers in real life--if I'm going to be with you, I want you to be a fully formed, fully actualized self before I get there--but I'm a sucker for the trope in literature.) A nice guy doesn't need to change, and, most importantly, he's already nice to everyone. How do you know that you're special if he treats everyone else with as much kindness and respect as he treats you? The "bad boy" type, though? He may range from simple, garden-variety jackhole (hello, Sawyer!) to appalling psychopath (hello, Dr. Lecter!), but you know he loves you because he's completely different around you. You are an exception to his very nature."
I think it's that last bit that really hits home and is the root of a lot of the attraction. That you are the one special enough to change him, that you're different and he isn't just using you like other women he's been with.
But the problem, as she goes on to say, and I agree, that as nice as this is in literature or other media, it doesn't hold true in real life. You find yourself with the "bad boy" and realize he isn't going to change for you, and I think a lot of girls go through a phase where they're attracted to this type, learn the lesson, and move on.