Eliam_Dar said:
As many said before, this is because women are the ones that spend the most. And there is an easy way to check this, go to any mall, and see how many stores are aimed to women and how many are aimed to men. This is because men mostly tend to buy the things they need, while women tend to buy what they like.
My dad has a collection of palm trees, he buys palm trees, I don't think he
needs the palm trees (I know you were speaking in general, I'm just having fun), but don't underestimate a guy's ability to buy stuff he wants, or a women's ability to withhold from buying things she wants.
You'll find more clothing stores aimed at women because women wear a larger variety of clothing. I worked in a shoe store for six years, half the store was for women, that's because women get boots, high heeled boots, fuzzy boots, short heeled pumps, high heeled pumps, flat sporty sandals, flat dressy sandals, dressy sandals with a short heel, dressy sandals with a high heel, athletic sneakers, all of these things in all the colors of the rainbow.
Guys on the other hand get...
Work boots, Sneakers, Flip Flops, Dress Shoes
In brown, black, white (only for sneakers), and maybe tan if you're lucky.
Personally, I think guys are getting a bit screwed by the fashion industry, but if women are spending more, it may be because women have more options.