Korten12 said:
You mean the Sony that gave people free games and free ps+ for compensation?
NameIsRobertPaulson said:
The two $30 games (at the time) sitting on my PS3 drive tell me that they already passed the test.
I knew people would jump on this line. Unfortunately for you, I also had an irrefutable reply prepared for this occasion:
Yes, they did give away free games after the hack. But it was a
month after the fact, and that was only after people pointed out how their initial offer (a "free trial" of their paid service, which felt more like an attempt to sell their paid subscription service instead of an actual apology) was an absolutely terrible one. Heck, it took them nearly a week to admit they had been hacked at all, and it wasn't until about two weeks after the initial hack that they admitted personal data had been stolen. In other words, they were the living incarnation of Slowpoke.
World of Tanks, by comparison, did it right: Within days of the hack, they reported it to their customers, and they had immediate plans for compensation in the form of a promotion that actually compensates the users directly and immediately simply for changing their passwords.
That's the difference: response time. If you respond too slowly to a disgruntled customer, it doesn't matter how nice the apology is or how many goodies you sweeten it with, they're going to consider moving on. Sony didn't understand this and thought they were "too big to fail". But now they're getting a reality check in the marketplace, as the Sony hack is still a stain on their reputation as they struggle to battle back against encroaching competition in virtually every major market they're invested in.
You can argue all you like about how they've apologized to you and you've forgiven them for it and blah blah blah. I don't particularly care. But you can't refute the simple fact that their response time to the incident was exceedingly slow, and that the entire incident was very poorly dealt with in general. Sony demonstrated precisely how
not to respond to a major hacking job: Deny that it happened at all or that any critical data was stolen, only to later admit that it HAD been stolen, and then take months to apologize to your consumers properly.