JochemDude said:
Dead Space 2, Your Mom Will Hate It.
Seriously EA, are we being serious here...
THIS FUCKING THIS! Way to shatter all the struggle of making games into a mature medium, you go ahead and make an advert aimed towards young teenagers who aren't even supposed to buy the game, we could talk about how it's a scary games and make a tense trailer but instead you want to just make it look like a silly immature gorefest.
Pretty much most of EA's advertising ends up doing something like this, they're terrible at it, you can sell games without trying to piss off everyone who hates the medium already and giving them some more ammo to use against us.
Another that comes to mind is "Halo Killer" and "WOW Killer" I don't like either of the aforementioned games but trying to big your own game up by comparing it to something vastly more popular will not win you any credit, also you can never beat a big game by being that game, think of all the wannabe Halo's and WOW's over the years, they fall on their asses every time.