I think WoW is going to be forced to go free soon enough, I believe one of the higher ups in Blizzard actually once said that if he market changed enough and they got good competition they would likely go free to play.
In the next couple of years the game is going to be bombarded from several different directions by new and decent looking MMOs, I actually didn't even realise how many until a few days ago.
Incoming MMOs:
Star Wars: The Old Republic
Guild Wars 2
Archeage (this one looks very interesting, still not certain about it yet but definitely something i'll be keeping an eye on)
TERA
And of course Rift is already here and doing fairly well for itself.
In the next couple of years the game is going to be bombarded from several different directions by new and decent looking MMOs, I actually didn't even realise how many until a few days ago.
Incoming MMOs:
Star Wars: The Old Republic
Guild Wars 2
Archeage (this one looks very interesting, still not certain about it yet but definitely something i'll be keeping an eye on)
TERA
And of course Rift is already here and doing fairly well for itself.