I love it.
Ok, yea, it's message is nice, and probably only "influencing" people who were already in that mindset. I'm not passing judgement on that.
I'm talking about the technology and the future of interactive marketing. If you can make that screen more subtle (and, believe me, you can), imagine such things in store fronts, airports, malls, etc. all able to change thier advertising depending on who is infront of it. Hell, the trigger doesn't have to be a pattern on a shirt... a barcode on a business-like card or perhaps on your smartphone's screen. Or even better... an RFID tag, perhaps embedded on a "direct marketing card" you carry in your wallet/purse.
Hmm... possibilities.
Ok, yea, it's message is nice, and probably only "influencing" people who were already in that mindset. I'm not passing judgement on that.
I'm talking about the technology and the future of interactive marketing. If you can make that screen more subtle (and, believe me, you can), imagine such things in store fronts, airports, malls, etc. all able to change thier advertising depending on who is infront of it. Hell, the trigger doesn't have to be a pattern on a shirt... a barcode on a business-like card or perhaps on your smartphone's screen. Or even better... an RFID tag, perhaps embedded on a "direct marketing card" you carry in your wallet/purse.
Hmm... possibilities.