Further proof that corporations are always being pulled eight different ways.
People tend to think of corporations as a big single minded blob, but the reality is that there are, at any single time, typically dozens of people within a corporation that can significantly change it's direction with the slash of a pen on their own recognizance.
Of course, there exist systems of checks and balances for that sort of thing within any structure, but they tend to be reactionary rather than preventionary, so you still end up with massive problems like this, corporations saying one thing for years then suddenly doing another out of nowhere with seemingly no rhyme or reason because someone or a group of someones within the structure got scared into their shell and made a bunch of commands to the lower echelons by themselves.