Typical Sony fanboy fail. I hear this all the time from you guys in the forums, and it makes me sick. Of course Sartre is working from nihilism, just as Nietzsche before him, but it doesn't presuppose that all nihilism is identical: Like it is simply swapped from one place to another like one of your guys' crappy ports. Nietzsche, especially, is writing in response to a nihilism he witnesses in the world - one more monstrous than anything he could dream up himself. It's a response to an absence - like you guys must do every time you remember when Sony ditched Dualshock for Sixaxis, lol.
So on to "bad faith." This isn't necessarily ethical, but it is moral in an Aristotelian sense, and you guys would get that if you played anything that came out before the Playstation 1. It is concerned with authentic behavior, and in Sarte's world, there's plenty of room for inauthenticity, like Sony's pathetic attempt to rip off XBLA. This isn't mustache-twirling evil, it's self-deception in the form of a denial of choice... like, say, if I received a $600 paperweight for Christmas, and the only thing that kept me from crying tiny tears all over the wrapping paper is saying to myself, "It's okay, it's okay. At least it has free online."
Well, where's your precious Sony network now, huh? Talk about "gazing long into the abyss."
So whine all you want, Sonyfan, but you know what? I'll take "Thus Spake Zarathrusta" over "Thus Spake Kevin Butler" any day of the week.