Until I noticed the related terms I couldn't remember the name of the winner of yahtzee's inaugural least excruciating game of E3 award, and I got to thinking. One thing Final Fantasy's endless mostly unrelated sequel generation has going for it is that advertising can be a great deal less expensive. A five second clip and a logo will do as much for people's understanding of a game like FFLARGENUMBER as a full game play video with critical excerpts and the name of the game repeated like from the mouth of a mad used car salesman would for a game like Watch Dogs. That's not to say it's better, just possibly less expensive. >.>