The category they put him under is absurd. He's a stand up comedian with funny animated props that tend to fuck burning dolphins. Theirs absolutely no resemblance to any of its competitors (which all suck more or less anyway, but that's not the point).
His closest real life analogue would be a component of a Tonights show or the Daily Show/etc. Hes an entertainer. And a good game critic. But he really lacks genre that encompasses him, unless you count shitty youtube reviews, in which he wins hands down, to nobodies surprise, his shoes too short to be a "hosted show", and if he tried to lengthen it significantly, he'd probably asphyxiate and I'd ram a screwdriver into my cerebrum, a casualty of sheer, undiluted /Australian/.
Comparing him to Homestar Runner is like saying Bill Hicks would be like Spongebob Squarepants if he taped a mollusk to his fucking scrotum.
I guess you could put him in the "experimental" category with all the other crap they didn't know what to do with, but I think he'd be more pissed then anything else getting grouped with "pretentious indie shit" anyway. :/