Anyway, long time smart people democrats strategists seem to be determined to fuck this up.
Maybe, maybe not.
In practice, a lot of Americans exist in a sort of grey zone on abortion where they don't like the Democratic position of effectively any access or the Republican position of no access at all. As a result, campaigning on a return to the old Roe v Wade status quo may be a far less compelling vote winner than we might like to think. Consequently, a more moderate position - abortion rights with a shorter timeframe, or guaranteeing access in certain situations (health complications, incest, rape, etc.) might get significantly more traction and as a result be more likely to be enacted.
Furthermore, what the strategists appear to be looking at is using abortion as a wedge to get people to listen to other ideas when they might not otherwise do so: so abortion as a route in to expand people's minds on other issues more favourable to voting Democrat. If they approach abortion as a single issue, if that issue is resolved, everyone goes back to their old ways. Instead, they want to an opportunity to appeal more widely.
This was
much discussed in the UK in Corbynite circles: using the current enthusiasm not just for the immediate task of winning an election, but developing a deeper knowledge / belief in left-leaning political philosophy and ideas that might provide a foundation of support for for decades to come.