Because Björk is beautiful, inside AND out.
Brief anecdote, back in the days of the Columbia Music House "10 CDs for a penny" scam, I was a bright-eyed, bushy-tailed teen with little interest in music in general, but had recently garnered interest in Electronic music. The CMH offer came in the mail, and I noticed a couple of CDs on offer that I thought I might like, so decided to bite. Note I said I noticed "a couple of CDs," because after those couple, I was left with the dilemma of selecting 8 more for the "deal." I picked Björk's Homogenic solely because the album art looked neat.
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I knew nothing of her; never even heard her name. When the album arrived, I was blown, the fuck, away. Best random purchase of my life. Been a fan ever since; I don't care how weird she gets, I'm on board.
Fast-forward a decade and some change, and I found a myriad other Icelandic artists that I fell in love with like Sigur Rós, Ruxpin, Murya, and Ólafur Arnalds, and since, Iceland has made my bucket list of places to visit. It's seems to be a beautiful country that produces beautiful people with beautiful ideas.