You had Jump Ultimate Stars which had chars from over 40 different manga but that game sadly never came out of Japan and the newer jump stars games went for a weird 3D battle style. JUS was like a combination of a normal 2D fighter and Smash, you had actual life and actual combos but also things like ringouts and items and platforming and what have you. Also you had incredible amounts of crossovers. You could have Kenshin and Luffy and Goku and Yugi all in the same team since you could pick from up to 4 different chars and switch them out on the spot mid-fight.I never denied the deep mechanics of the fighters I just mentioned, but at the end of the day, there a people who don't give a shit about the mechanics and there for the spectacle. This is true. Before 8th generation, fighting usually had none, or 1 or 2 guess characters at best. With Smash Bros. Brawl being the exception as it had characters from Sega and Konami. Don't bother mentioning Marvel vs. Capcom, Capcom vs. SNK, or X-Men vs. Street fighter, as those were the very few exceptions. And that only increased 10 fold with Smash Bros. 4/Ultimate. There is legacy involved of course; especially of we're talking Smash. Now a lot of fighting games have at least 5-10 guess characters with Mortal Kombat and Injustice not far behind Nintendo. You have characters from Gears of War and Halo showing up to fight Rash from Battletoads in KI. All of that, regardless of mechanics is brand recognition scoping out to a wider audience. You'll have some that will learn the mechanics, and some that won't. At the end of the day, it means big green for the publishers and those involved.
EDIT: 7th generation had Injustice vs. MK, Playstation Battle Royale, and Street Fighter X Tekken, but they're all either garbage games or mediocre. Before you or someone else add something, I decided to mention it myself.
But yeah for more recent times I guess Dissidia counts? It's all FF but most of em take place in different universes (though apparently they're going hard on VII and X being in the same world according to the remake easter egg lol).
But see, my point is you either have a game which is about those various crossovers like Smash or the vs Capcom stuff, or you just have bad games using these guests as crutches to rely on, which is my estimation of what KI and MK are doing. I won't lie, seeing battletoads in a fighting game looks hype, but then you see how it plays and as a competitive player it just turns me off instantly lol. The ACTUALLY good fighters don't need to rely on those things, they're just in-universe chars like GG and BB and Persona arena and so on.