You can like the style as a matter of taste, that's subjective. I don't think it's quite as awful as people say, but I also like the weird MLK hugging statue from a couple years ago that most people hated. That's taste, that's fine.Brutalism is like any art form: it can be done well and be magnificent, or done badly and be awful.
I kind of like it. At best, it looked futuristic, space age (now retro space age); some of it is genuinely interesting and attractive. In design ethos, I think it had an admirable element of community and equality. No wonder it fell out of favour with an increasing individualist, atomised society.
The text on the building, however, is objectively terrible. All caps, blocky, sans serif font that's flush with, the same color as, and bleeding into the lines between them (for example, an I and a T are entirely identical, E and F are also indistinguishable) with inconsistent letter spacing even inside of words, reading across a 90 degree turn on a surface that tilts away from the viewer on the ground, with text wrapping to the next line mid word with no indicator that the word was broken there and you not only have to recognize that you only see half the word, you have to remember what you read while you reconfigure to read the next line on the opposite side of the corner, which is difficult for your eyes to track naturally because if you're not 100 ft in the air, you're reading the lines in a v pattern from your perspective, and depending on lighting and glare you might have to physically move to a new position each half line to jump back and forth between them...
Style is mostly subjective, readability much less so, and they managed to make a 3ft tall standardized font actively difficult to read.


