Activision: New Sledgehammer Call of Duty Will Broaden Audience

[Logan Westbrook]

Activision: New Sledgehammer Call of Duty Will Broaden Audience

Activision is claiming that Sledgehammer Games' upcoming Call of Duty game will broaden the audience for the series.

Sledgehammer was founded by the former heads of Visceral Games - creators of Dead Space [http://www.gamestop.com/Catalog/ProductDetails.aspx?product_id=73598] - and is the latest studio tasked with working on the Call of Duty series, and according to Activision COO Thomas Tippi, its upcoming title will get a lot more people interested in the series.

"Today, we have three studios working on Call of Duty ... most recently, we've added Sledgehammer in the Bay Area. We haven't yet announced the content of their game, but it's going to be an innovative take that will further broaden the audience for Call of Duty."

Tippi also reiterated that Infinity Ward was still central to the Call of Duty franchise, despite the recent wave of resignations and said that "the change of guard will provide an opportunity for some of the rising stars to put their own stamp on the Call of Duty franchise."

Source: LA Times [http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/04/activision-infinity-ward-call-of-duty-lawsuit.html#more] via VG247 [http://www.vg247.com/2010/04/19/new-sledgehammer-cod-title-will-broaden-the-audience-says-activision/]


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[zombie711]

is it ironic that when Activision took the head of Visceral Games, EA took the head of infinity Ward.

 

[oppp7]

Well, considering how badly IW screwed up MW2(I'm going by what people have said) I'll give them some slack. I doubt the games will ever go back to their previous quality though.

 

[Rafe]

The audience is already too broad!

I can't say I'm looking forward to this.

 

[Flamezdudes]

"This time, Swords for those Fantasy Lovers! Even though they would be worthless against guns!"

 

[GrandmaFunk]

ie: will now include glitter pony

 

[Brad Shepard]

Correct me if im wrong, but isent that what the heads of IW wanted to do?

 

[Jared]

I dont understand how they are going to make any more broad than it already is...

Seemsl ike a pretty redendent statement

 

[MetalMonkey74]

to be read: Activision is turning Call of Duty into farmville.

Housewives and grannies will want to play it

 

[razormint21]

I smell another Harmonix-Red Octane issue....

 

[Hazzaslagga]

but Cod is already more popular than even ice cream. How is it possible to broden the audience of one of the most popular franchises in video games and what is the point. On a side note I did not like MW2 that much.

 

[I_B_Ready]

to be read: Activision is turning Call of Duty into farmville.

Housewives and grannies will want to play it

Naw... Call of Duty Wars. facebook exclusive.

has a nice ring to it.

 

[tomtom94]

but Cod is already more popular than even ice cream. How is it possible to broden the audience of one of the most popular franchises in video games and what is the point. On a side note I did not like MW2 that much.

Yeah, this.
On another note, how exactly is the setting of a game supposed to broaden a game's audience?

I suspect the Infinity Ward crisis will have a drastic effect on the next game they develop. Think the Sports Interactive / Eidos split, those of you who know what I'm talking about.

 

[Demons_Bane]

is it ironic that when Activision took the head of Visceral Games, EA took the head of infinity Ward.

I never realized that, nice catch.

 

[Tzekelkan]

MW2 sold better than chocolate eggs on the eve of Easter, how could it get any more popular? Oh no, I think I know what they're naming it...

Call of Twilight: Modern Farmville?

 

[ASnogarD]

Ninja'd ... by MetalMonkey74

3 studios working on 3 seperate CoD titles, doesnt sound like a milking operation does it.


Call of Duty : Supplying the Forces
A novel take on the award winning and popular franchise, this title takes a look at behind the scenes and shows how the food that the soldiers eat gets to thier stomachs and fuels thier heroic endevours.

Tackle the daily chores of the brave and devouted farmers that grow the food required by our armed forces, these devouted souls battle nature and time to ensure a bountifull harvest to stock the warehouses of the nation.

Features include
- Vehicles ( Combine Harvesters, Tractors and many other agricultural vehicles)
- Weather simulation
- Soil erosion and deformation
- Fractured Fuzzy logic Manifolded Critter AI , enemy critters will respond to your yelling
- Dx 11 Tessalated crop models
- Eyeinfinity tested panoramic view of your farm.

Game will be availble soon (and you can use this hype to fertilize your own vegitable garden).

 

[razormint21]

Hahaahha that would take the Napoleon's concept of "An army moves on it's stomach" to a whole new level...

 

[Flour]

Broaden audience?

Read: Dumb it down, remove anything good or interesting about it, exploit it to the ground, rip people off, and generally treat loyal customers like dirt. Mark my words.

They've already done that with Modern Warfare.
And now they've added a studio with no shooter experience. I really can't see any problems with that...