French Ad: Vita's as Fun As a Four-Boobed Girl

Marshall Honorof

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French Ad: Vita's as Fun As a Four-Boobed Girl


Sony runs a risqué Vita advertisement in France.

Someone really needs to give Sony the booby prize for flagging Vita sales [http://www.joystiq.com/2006/07/04/ad-critic-sonys-racially-charged-psp-ad/], the Japanese electronics giant has once again embraced the lovely dual spheres of sex and gaming. A new French vita ad portrays a woman in a sleek black evening gown from the neck down. Sounds simple enough, but the lovely lady in question has an unusual feature - well, two, really. In addition to a generous bust on her chest, this mutant creature sports another pair of sweater kittens on her back, with a caption inviting players to touch both sides for double the fun.

"Two touchable sides," the ad reads (in French, of course), "Two times the sensations." Technically speaking, the ad copy refers to the Vita's dual touchscreens, which, like the chesticles in the advertisement, exist on both the front and back of the device. To the best of my knowledge, there's no actual Vita game that involves grabbing at an unsuspecting woman's double set of double-Ds, but the subtext is clear: Having a Vita is as desirable as having a four-breasted woman. Your mileage may vary on whether that's a sexy thing [http://www.youtube.com/watch?v=EiylTqSAiaM].

Whether the ad is cute, pandering, or slightly offensive is a matter of personal taste, but one thing to keep in mind is that Sony has no plans to run the ad outside of France, and cultural mores there are very different than in the English-speaking world. That said, the ad seems unlikely to win many new female fans. As for prospective male buyers, the ad may prove effective among the "young-and-starved-for-female-contact" crowd. When real breasts seem constantly out of reach, that Sony Vita may start to look like a pretty damn appealing substitute.

Source: MCVUK [http://www.mcvuk.com/news/read/sony-france-s-runs-vita-four-breasts-ad/0105634]

Image: Kotaku [http://updates.kotaku.com/post/34746962264/in-france-the-ps-vita-is-being-promoted-with-four]

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Fappy

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Jan 4, 2010
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I wish I had been in their marketing department when they came up with this idea. Must have been an interesting day >.>
 

viranimus

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Nov 20, 2009
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Oh Japan.. you so crazee!

Seriously, the desperation is strong with this one. Both sexually and economically.
 

Domogo

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Just pointing this out but her back side is the one facing the camera so for anyone who thought the others were the weird ones look again

...cant be unseen
 

deadish

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TizzytheTormentor said:
Honestly, do advertisements like this actually work?
It will get people's attention, that's for sure.

But yes, they need to get the price down.
 

Sylveria

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Sony has one of the dumbest marketing departments in history.. remember the PS3 and PSP commercials? Fucking morons.
 

bit_crusherrr

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There are adverts of this nature all over France. Can't wait for this to devolve into another "OMG ALL GAMERS ARE MISOGYNIST" circlejerk.
 

Weaver

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Well, that's how France is really. Sex is just everywhere there.
If you're a reasonably attractive woman I will bet you $100 you could not walk from the train stop to a cab without a guy asking you to go out on a date with him on any given Saturday night.
 

Dragoon

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Give em a bit and I'm sure some Japanese dating sim game will use the back screen to simulate boob feeling.
 

deadish

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DustlessDragoon said:
Give em a bit and I'm sure some Japanese dating sim game will use the back screen to simulate boob feeling.
I can see it now, you are standing behind a bended over girl - rub that back trackpad, shake that vita back and forth ...

*cough*

Err ... maybe I'm over thinking things a bit.

.>
 

gardian06

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at least we know that Marshall was actually trying to original with his naming instead of just resorting to copying names from "The Name Game (Boobie version).
 

Jiefu

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Was it that hard to think of a pair of attractive female twins standing back-to-back instead? I mean, that would avoid the body horror aspect, at least. Of course, the literal objectification of women would persist, but it would be like 15% better (since then there'd be plausible deniability about essentially saying 'women are things that carry breasts around').
 

Daaaah Whoosh

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I'd imagine it would be twice as difficult to get the bra off.

And as for the Vita, what does it matter if there are two touch screens? It's like saying there's a new controller with two analog sti- oh. Right. Never mind.
 

antipunt

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rhizhim said:
i sense a flame war over something that someone thought was "just" funny.

let me pull this lever here before we start..


Fappy said:
I wish I had been in their marketing department when they came up with this idea. Must have been an interesting day >.>
nope. just the dark side of the internet at work
This post..
...

so much win..