Why Steve Jobs' Car Never Had a License Plate

Greg Tito

PR for Dungeons & Dragons
Sep 29, 2005
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Why Steve Jobs' Car Never Had a License Plate



The deceased CEO of Apple found a loophole in California state law.

Like any prominent figure, there have been a lot of stories tossed around about all the crazy things Steve Jobs did and the official biography by Walter Isaacson published this week is bringing even more to light. In the 80s, Jobs denied a longtime Apple employee stock options, just because he could. He once called all the executives of a chip supplier "fucking dickless assholes" and drove a tank to work. All right, it wasn't a tank, but it was a Mercedes that had no license plates which Jobs was observed by multiple sources parking in handicapped spaces.

How did Jobs get away with not having a license plate on his car? According to a former employee named Jon Callas who is now the chief technology officer at Entrust, Jobs realized that California law gave the owners of new cars six months to obtain a license plate. Armed with that knowledge, Jobs made a deal with his leasing company to get a new silver Mercedes SL55 AMG every six months, making sure that it was always legal for him to have an unmarked car.

"It's a little game I play," Jobs said to remain anonymous.

Of course, as biographer Isaacson pointed out to Jobs before his death, driving an unlicensed car is much more conspicuous than just putting a dang license plate on his car like everyone else.

In response, Steve Jobs just shrugged. Think Different.

Source: Edible Apple [http://www.edibleapple.com/2011/10/27/the-story-behind-steve-jobs-mercedez-benz-and-its-missing-license-plate/]

(Image courtesy Roshan Baliga [http://www.flickr.com/photos/roachtt3/2364420801/])

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Danny91

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May 30, 2011
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He did always have a kind of trollish smile...Well, going mad with power is a lot better than going mad with no power...
 
Feb 13, 2008
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Am I missing something, or is Steve Jobs just being presented as even more of an uptight asshole than people thought he was?

I never understood the Apple fandom though, Scientology seems more reputable in comparison. At least they don't brainwash you...and you should all join the Cult and give your money to XENU!...because that would be illegal.
 

Lucane

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Mar 24, 2008
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Go to the D.M.V. and spend less than 50 bucks on a new plate or have a system set-up to buy a new car every 6 months(With added bonus of Handicap parking.)... The man was a genius.
 

Rad Party God

Party like it's 2010!
Feb 23, 2010
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So, he prefered to buy a new car every 6 months than buying a simple, new plate for his car because...?

 

mysecondlife

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Feb 24, 2011
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Lucane said:
Go to the D.M.V. and spend less than 50 bucks on a new plate or have a system set-up to buy a new car every 6 months(With added bonus of Handicap parking.)... The man was a genius.
nah... just a guy with a lot of money...
 

Davih

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May 7, 2011
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Did he buy the car every 6 months or get given it? And what was the point? He must have got pulled over a million times which would be inconvenient.
 

userwhoquitthesite

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Jul 23, 2009
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Adam Jensen said:
So he was a genius, and an eccentric troll?
yes.

long answer: yes, and bill gates is a genius and the nicest bastard on the planet.
According to my information, Einstein was a genius and costumed vigilante
 

Rednog

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Nov 3, 2008
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So what was his excuse for parking in handicap spaces?
Seriously, what a dick, how did info like this not get spread like wild fire when he was still alive?
 

JasonBurnout16

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Oct 12, 2009
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That's interesting. Even though it's a lot of money every 6 months, I suppose he had to find something to do with his fortune haha.
 

UNHchabo

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Dec 24, 2008
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Greg Tito said:
Of course, as biographer Isaacson pointed out to Jobs before his death, driving an unlicensed car is much more conspicuous than just putting a dang license plate on his car like everyone else.
After living in California for a few years, I disagree. I'd say at least 5% of cars here have no license plates, and the cops don't seem to care.
 

Jandau

Smug Platypus
Dec 19, 2008
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That... is a huge waste of money. I mean, sure, he had the money to waste, but still... Two top of the line Mercedes a year? That's some serious cash right there, even if he sells the "expired" models...

EDIT: Ah, I missed the part about leasing. I misread and thought he was actually buying them. Leasing makes more sense, financially.
 

Broken Orange

God Among Men
Apr 14, 2009
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How do the cops know if the car is older/younger than six months? Or can I just move to California and take off my plates and stay out of trouble and the law will just leave me alone?
 

Lucane

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Mar 24, 2008
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mysecondlife said:
Lucane said:
Go to the D.M.V. and spend less than 50 bucks on a new plate or have a system set-up to buy a new car every 6 months(With added bonus of Handicap parking.)... The man was a genius.
nah... just a guy with a lot of money...
But it can take a really long time to get anything done at the D.M.V. so he likely felt it was worth it.

... Plus yeah the tons of money thing too.
 
Feb 28, 2008
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Jobs was observed ... parking in handicapped spaces.
What a hero!

But seriously, I'm beginning to admire the man less the more I know about him. The ultimate crime being the fact that he simply did not restore the philanthropic section of Apple, despite it being one of the world's most valued private companies with annual turnover of $20b+. That I'm afraid, when the world has so many problems, is simply unforgivable
 

Something Amyss

Aswyng and Amyss
Dec 3, 2008
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Broken Orange said:
How do the cops know if the car is older/younger than six months? Or can I just move to California and take off my plates and stay out of trouble and the law will just leave me alone?
That works until you get pulled over, in an accident, or a police officer just notices you have no plate.