The last sentence sums up my thought on the whole palaver over CoD's popularity.
Call of Duty is popular without a shadow of a doubt. But as much as stating that their series has staying power, the constant tumult of titles can rapidly make the news of another one stale. Even now, people are going "Releases to look forward to in the last quarter of 2011, Resistance 3, RAGE, Gears of War 3, Elder Scrolls V, and... oh look, ANOTHER Call of Duty title."
On top of that, wasn't there YET ANOTHER title worked on by Sledgehammer Games?! Or is the next one just that?
Pacing and juxtaposition in marketing is as important as pacing in story, but Activision seems to want to play that as an embodiment of Black Ops, much the way Yahtzee describes it, "like they're all hooked up onto an IV-drip filled with pop-rocks!"
Take something like the Elder Scrolls series. Oblivion was released in, what, 2007? And with that release, people have been awaiting their next release, four years down the line with gusto, even though Oblivion might not have been the most immersive of games. But Bethesda lengthened it's playability more with some nifty expansions to keep fans well aware of the series.
Same can be said of RAGE. Though not a sequel, it's the developer that has them excited, as making a new IP with a exciting history stacked behind you makes people all the more jittery to get their grubby liddle hands on it. I have to wonder, however, how much there is left to innovate that ID, or any developer, can use. Though indie-devs are showing that's not something to be worried about yet... So... never mind!
I won't even TALK about Valve and their spectacular roster of games raising their releases' hype, regardless of their ingenious internal marketing strategies.
And the lasting appeal of DUKE!
If Activision put this series on a rocket and salami fuelled jet pack as far as it can go before it crash and burns spectacularly instead of nurturing it with care and intelligent choices, not much will be expected from any of their new ideas.
And before trolling me for being a hater, I dig my MW2 game time. Didn't bother with CoD:BO, too similar multiplayer to MW2, (which, at risk of sounding snobbish, is the game's selling point, plus both single player campaigns weren't CoD4 levels of writing...), cause I'm holding out, hoping the next one will innovate. But even with that, the release of CoD:BO has got me less hyped for it.