Activision Hate Not Based in Reality, Says Activision

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Sightless Wisdom

Resident Cynic
Jul 24, 2009
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Hah! That's hilarious, Activision says that gamers don't hate Activision. Does that seem ridiculous to anyone else? until they make a decent and original game and stop overcharging for their AAA sludge I will not believe that gamers don't hate them.
 

KSarty

Senior Member
Aug 5, 2008
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I have to give EA credit. They realized that gamer's didn't like them and they worked towards fixing that image.

Here comes Activision with the same problem and their response? "Trust us when we say, you would actually like us if you weren't so misinformed."
 

Loonerinoes

New member
Apr 9, 2009
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That picture *never* gets old. Such a beautifully serene, yet crooked, look. <3

What I really think it boils down to is this: It's not about what they've been quoted as saying in this article (about making tough decisions). Because if it was, then why doesn't the flak that EA got for things like gutting Pandemic or Westwood studios, the latter of which really became rather iconic for many gamers, sprawl as much out of control as Activision's similar deeds do?

Because Activision's damage control and PR, alas, dropped the ball on those instances. All of their responses when the crises came up (with both Brutal Legend as well as Infinity Ward) were very poorly timed and/or chosen. And STILL, months after the debacles ran their due, they STILL feel the need to bring them up.

Here's an idea. Just focus on the games themselves and the next time legal or studio problems come up? Please make statements that are a bit more diplomatic...and you might want to get ole Bobby away from the podium. Few of us really know of how good he is in managing or so forth, but for PR statements he really needs to go, with others making statements for him from now on. It's as simple as that.
 

ShadowsofHope

Outsider
Nov 1, 2009
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Activision. It's not you. It's Kotick. Kotick.

Activision has made some pretty okay games, but "It's just business" is the cheapest and most intellectually dishonest cop-out response to use in the industry. Sure, make money if you want. But listen to us gamers as well. We are the one's that ultimately play the games in the end, not the corporate suits rambling on about whom gets the most money out of the latest merger or whatnot.
 

Mr. Grey

I changed my face, ya like it?
Aug 31, 2009
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First off: I know the Empire, I gave my life several times for the Emperor and wished that he guide every other Imperial I met. I ran around planets ridding the galaxy of the scourge known as the Rebel Alliance and took them on in the skies and space above.

That company is no Empire and that man is no Emperor of mine!

Now on to my suggestion that might actually work for Activision: Take back the ten dollars you added to PC games and you can make EA look like the bad guys since they followed suit. If they don't drop, the ire is shifted or at least mitigated, if they drop back immediately then at least you can take credit for reducing the price of PC games and hope that the attention span of the internet is short enough not to realise what actually happened.

Evil? Maybe. Brilliant? Possibly. I don't care... I just want ten dollars taken off unless they can show the honest math that proves they need it.
 

subject_87

New member
Jul 2, 2010
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My theory is that they're projecting Mr. Kotick's utter lunacy onto the rest of the world. Bobby, look, the world's disdain for you is completely justified, so clean up your act and stop putting your foot in your mouth.
 

thebighead01

New member
Sep 9, 2010
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Lol no one who is evil thing they're evil, they think that what they are doing is good. If you think you're doing good, and then people come over to pat you on the back to tell you that well then you're doing good. if you think you're doing good and people compare you to Darth Vader then guess what??? you and your company are fucking evil!!!
 

Snotnarok

New member
Nov 17, 2008
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It doesn't make you evil if you hire a group of people who make you the biggest selling piece of entertainment ever and then you fire the heads and deny the promised royalties to them unless they stay with the company for another year(which wasn't in their contract).

Then you make a deal to no make any shooters in the Modern setting, then you put out a game in the cold war ...with guns that are out of the 70's and 90's.

That doesn't make you evil it just makes you complete bastards.
 

Antari

Music Slave
Nov 4, 2009
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So I guess watching the decisions they've made for the past decade must have been a dream.... Not reality at all. Thankfully I'm not as stupid as the AI Activision usually uses in its games.
 

Stickfigure

New member
Oct 31, 2007
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OK, you're not evil, then. Just stupid.

Activision's great accomplishments of the last few years:

- Infinity Ward debacle, essentially killing off their superior COD developer.
- Brutal Legend debacle, cancelling a nearly-finished game, then suing when someone else decided to finish.
- The dilution of the once-proud hero franchise, with massive flops like the DJ Hero series and Band Hero.
- Brutal Legend debacle part 2, where they make a mediocre Guitar Hero that attempts to remake the general atmosphere of Brutal Legend.
- Announcing plans to charge for FMVs

Then the inclusive nature with which they embrace their core audience with lines such as:

- "Don't do female leads because they don't sell."
- "The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games."
- "? You know if it was left to me, I would raise the prices even further,?


Activision has frankly been living off sheer force of the Call of Duty series' momentum and everything Blizzard does. And the only reason Blizzard seems to progress is because Activision has almost no power over them.
 

Nurb

Cynical bastard
Dec 9, 2008
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The people ruining the gaming industry claiming to be the victim. AWWWW IT BREAKS MY WIDDLE HEART. If they go bankrupt for alienating gamers as they take away more control and charging the same amount for less game, more charges for DLC, and other stupid decisions, I won't shed a tear.

 

tiredinnuendo

New member
Jan 2, 2008
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Shamus did an Experienced Points on Kotick which I felt made some pretty good arguments. In brief, the TLDR version is that Kotick lucked into a really good job, and frankly doesn't have the savvy and talent for it, but from a market perspective it's better to keep him on than to replace him.

http://www.escapistmagazine.com/articles/view/columns/experienced-points/8169-Experienced-Points-Age-of-Kotick

Oh, and one more thing:

Superfly CJ said:
Scott Mansley said:
Hitler didn't think he was evil either.
We have a winner.

http://en.wikipedia.org/wiki/Godwins_law
Goodwin's Law effectively states that the longer you talk, the more likely a given topic is to come up. You could just as easily make it about kittens or pies and it would be exactly the same. It is not proof of anything, nor is it an argument winner. The internet needs to stop treating it as such.

- J
 

luckycharms8282

New member
Mar 28, 2009
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I hate Activision because they screw up games that have multiple installments in order to make more money. Word of advice Activision, don't make gamers pay 15 bucks a map pack for maps from a previous call of duty game.
 

Krakyn

New member
Mar 3, 2009
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Evil rarely thinks that it's evil. They use justifications to defend their actions, and they change their way of thinking to fit their actions. They're what we D&D nerds call neutral evil, the most common evil.

"Hey, I need to make rent, so robbing this person is okay. It needs to be done."

Evil, but they don't think so.
 

NLS

Norwegian Llama Stylist
Jan 7, 2010
1,594
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They shut down Bizarre Creations. For that I will never forgive them.
 

spartan231490

New member
Jan 14, 2010
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Adzma said:
Mackheath said:
Of course they don't care; they have shareholders and CEO's to pay millions, remember? What does Darth Kotick care a shit about Joe B. Logg who works at the Indianapolis dept being fired? He has a CashStar to build.
Yeah what he said. This is just generic PR bullshit they're spouting. Maybe when they stop milking long dead franchises and actually encourge the development of new IP I might consider regarding them with less scorn.
It is pr, but it isn't bs, it's common sense. No company fires workers if it can get away with it because it comes with a huge pr hit, and reputation matters, especially in the video game industry because it's so polorized. Gamers tend to be insanely supportive of a company that earns thier trust, look at some of the conversations that occure between xbox 360 owners and ps3 owners.
 

lacktheknack

Je suis joined jewels.
Jan 19, 2009
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You see, I understand the whole "tough decisions" thing, and that's not what alienates me.

What alienates me is that your CEO is an asshat.
 

teknoarcanist

New member
Jun 9, 2008
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It's not so much specific decisions as the entire way Activision presents itself, is run, and the games it puts out. It's become the defacto representation of everything the gaming community hates about the very business model of games being created under the banner of a massive corporation. It used to be EA. Now it's Activision. Sorry guys.

Short of a massive fundamental philosophical overhaul of your company...maybe you try and stfu a little bit more?

Because I've noticed every time someone from AV makes a public statement . . .

Also: Bobby Kotick is--or at least comes across as--a colossal, clip-on-tie-wearing, red-bull-drinking, money-lusting corporate douchebag whose only interest in games as a medium of art is the extent to which art equals revenue. Now I'm not saying that it's in any way unusual for the CEO of a games publisher to be anything more or less than a colossal clip-on-tie wearing red-bull-drinking money-lusting corporate douchebag whose only interest in games as a medium of art is the extent to which art equals revenue...

...but Bobby Kotick talks.

A lot.

And I would say he gets the response he warrants from the gaming community. And every time he does, they (we) come to hate him (you) a little bit more.

TL;DR
Activision has come to represent in gamers' minds everything that's wrong with the games industry today.
Kotick has come to represent everything that's wrong with Activision.

And Kotick's stupid haircut has come to represent everything that's wrong with HIS FACE.