except that it it doesnt mean more donations as a rule. one thing about human psychology is that people feel good about doing something to help and clicking that button to like something gives them that like and tends to stop them actually donating, volunteering or even remembering it a week later, after all they did their partfrobalt said:The thing about slacktivism is, it raises awareness on issues that people probably wouldn't have been aware about earlier.tippy2k2 said:I agree
It's incredibly stupid and seems to be just a silly form of slacktivism (not actually DOING anything but championing a cause on social media to make yourself feel like you did something).
...however, this one actually seems to have worked outside of people dumping ice water on themselves. The amount of money going to ALS groups has shot up dramatically.
According the first website I clicked on [http://www.alsa.org/news/archive/als-ice-bucket-challenge.html], donations last year were in the low one million mark. Donations this summer are in the FOUR million mark.
I'm not sure why this slacktivist activity has actually worked but for whatever reason, this one held on and didn't let go.
More people being aware means that there are more potential donators.
What makes slactivism so powerful is that it is free for the charities in question as they don't have to pay for people to spread things whereas they'd have to pay for adverts and however else they usually raise awareness.