Preposterous idea. Should a man who does not appreciate a well-aged, delectable, fine wine cause the destruction of the entire batch? That they might take use of something and apply it to thoroughly unordinary contexts takes nothing from the word, but instead speaks wonders of them, that they might see such intensity from something so plain. Let them have the words they use on end, that those who understand the finer meanings of the word shall appreciate them more, or even find enjoyment and amusement from holding over the heads of others that they know the true meaning, and that these pretenders who are so easily impressed should then barely be able to contemplate the things that stand to us as breathtaking, terrifying, mind-blowing, or incomparably astounding. When we should look upon something that is nothing less than awe-inspiring, and we see them at a dumbfounded loss for words finding only that their well-worn "amazing" is not enough, we know that they should seek something else, and come to understand their folly.
Let them have their word. I have others I could yet use that speak volumes more than a single oft-uttered sentiment expressing their favor.