Amiibos are by far one of the coolest and most-frustrating things to hit gaming in a long time.
For one thing, they serve as a product that doubles as physical swag like a normal figurine and as in-game DLC. And what's so cool about Amiibo is that, for every character in Smash, we get a figure of them. Not a lot of characters within smash get physical merch so it's an opportunity for fans of a certain series to get a figure of a character they really love and also use it for their games.
As for me, I only have one amiibo at the moment. It's a Pikachu because I've been a super fan of pokemon ever since I was a little kid. Something I was suprised with when I purchased him was how tiny these amiibo figures are. They are all roughly the same size and are about as tall as a nendoroid, which are notoriously small figures for those that don't want to shill that much.
Now, with all that in mind, I still fucking hate amiibos what they have essentially become.
With the rising popularity of the WiiU, more and more people are buying into the craze of the amiibo. Now this is pretty much a good thing - more people buy the product which shows to Nintendo that people have an interest in the product, but here's the thing: Nintendo doesn't seem to be producing more of the unique figures in order to meet up with the demand.
Because Nintendo isn't matching market demand, figures like The Villager, Little Mac, and so on are being sold at ludicrous prices like $40 and upwards. Not to mention scalpers feel the need to buy these items in bulk and sell then at bullshit prices, not helping the craze at all. Effectively, amiibo have become an item for selling instead of using, which really annoys me. I want as many people to own amiibo as possible because I want them to be able to own little figurines of their favorite characters for a reasonable price, but that doesn't seem to be the case anymore.
Because of this bullshit I have a keep a constant eye on twitter to be sure I can secure a Lucina and Robin amiibo before they go extinct. I'm waiting for those two and Jigglypuff, then I am done with the whole craze (unless they happen to re-release Shulk. Then I'm game for one more. And maybe Splatoon ones because cute squid girls).
So yeah. That's my shtick with amiibo.