He'll have to compete with giants like Massive Black Inc., but if he manages to kick off those companies successfully, I just be applying a few years from now. I wouldn't limit it to games, though. Massive Black became so successful because it didn't limit itself to games, it works with WotC, Tor books, films and various other concept art and illustration related-things. In addition, they have ConceptArt.org where they offer courses etc. I'd highly recommend that these companies not just stick to a manifesto of "High quality art for games", branch out.