On a totally different rant from my last post lol
This news reminds me of something that came to light recently in Brazil. I'm a fan of burgers and chicken tenders, now, in the USA the chicken tenders are done in a way, maybe something done to the chickens, I don't know nor care, the taste is unique, and wonderful. This is only to point a fact: sometimes one country will NOT replicate another country's culinary simply because of a few ingredients, unless they get imported, like The Outback does.
That said, when in the USA, if not gorging myself on Denni's (what can I say I'm like the Joker, I have simple tastes lol) on The Cheesecake Factory (ok, I hate the USA for this, I go to the gym and what the fuck not, and then I travel to the USA and fucking gain all the weight again... Ah fuck it it's worth it
), anyway, when not there I usually go grab a burger at a Johnny Rocket's, since it's close to hotel I'm usually at. I love Route 66, the taste of the burger and the whole mix of mushrooms and cheese and onions, WOW!
For a long while we had here in Brazil a burger joint named Rockets, ok, it's not the SAME name, but the whole design was the very same, from the sign to the the theme, the jukeboxes, the chairs, everything. There weren't as many burger options, but the names were the same, with one or another minor difference in ingredients. However, I never enjoyed Rockets, places such as The Fifties and New Dog (both are big Brazilian traditional burger joints) were much more to my liking. But I always attributed that to a difference in the way the food is prepared, like McDonald's, franchise's do change a bit to match a country's tastes. Particularly, in terms of burger, USA and Brazil ARE different, first we use much more cheese, and if you're in a good burger joint they'll have home-made sauces, including home-made mayo which will be laid in tons over the burger (love it, bad for your health, but gotta love it, I know americans might say UGH!, but our mayo is way different then the stuff you have, no offense, matter of fact is you more than make up for the mayo with other tasty ingredients
). All that would obviously amount to a difference between our Rockets and USA's Johnny Rockets.
This year it was revealed that Johnny Rocket's had sued Rockets (and WON, thanks the lords of burger) for mimicking the north-american branch, it's existence only came to the american knowledge once Johnny Rocket's revealed it was only NOW coming to Brazil (opens 2013 YES!). The guys didn't have to close their doors, but they will have to stop copying the american branch, they already took their sing off the front, and will probably have to change some burger names. Anyway, fair is fair, and in this case at least, it was pretty clear that Rockets WAS trying to profit off Johnny Rocket's well-known name for burger lovers...
Well, now we have P.J. Clark's (don't care much for it), Butcher's Market ( FUCKING AWESOME, and they kept the north-american style of burger making, which is like an awesome deal) and the real Johnny Rocket's
