Tanfastic article - I was just talking about this with my mate a week or so back.
I have to ask though. Does the video game industry even have a right to complain? This is not trolling or flaming the industry, it's an actual question. Are they losing any money that wouldn't otherwise just go to a Scrooge McDuck swimming pool? Or are they just greedy and want the full amount just because they're 'entitled' to it?
Anyway, there's one more thing. See, seeing a movie (which is the top dollar thing, right?) in a theatre comes at a price which ranges from country to country - and it scales with the fucking earning you can make in that country. My friend in UK wants to go see a movie? The theatre is going to cost them 10 pounds, which is roughly 12 euros. I wanna see a movie in Serbia? It's gonna cost me about 3.5 euros. Notice the difference? It takes into account the living standard of the country - not completely of course, but there's a decent effort at least and as a result we're no strangers to going to the cinema.
Now let's compare game prices. Starcraft 2 in UK? 42,5 euros. Starcraft 2 in Serbia? 57 euros. See anything wrong with this picture?
Lets look at minimum wage difference between UK and Serbia - 7 euros an hour to 128 euros per month (data from wikipedia, might not be spot on or 100% current, and we're not just talking about minimum wages, but it illustrates my point). That's 18 UK hours, which is a bit over 2 days with a 9-5 job for an entire month of work in Serbia. Assuming a 3 day/week job in Serbia, that's a comparison of 18 hours in UK to 96 hours in Serbia, which is over 5 times the difference. So how can you expect the people in the latter to pay you a higher price for the product?
What that results in is that they don't get any money from us at all - this is not just an overstatement, out of all my gamer friends, I don't think I know anyone who owns a new game (exception sometimes being an MMO), at the very best they buy it when it gets dirt cheap just as an homage to a great game. People can't afford a game so they either download it or buy a pirated copy. Even places that rent games just rent you the pirated version.
You can bang on about how evil piracy is, but I'd love to see you shell out some 250 euros for a 40 euro game and come back with the same story. Instead, they could scale the prices down to something reasonable and get some decent profit in return. Or they can bang on about what they're 'entitled' to and get nothing. Makes little difference to me.
[small]Note, while this post paints certain facts and points about the ethics of piracy, it does not condone piracy or indicate the practice of the same by the poster. Any resemblance between fictional characters and real life is purely coincidental.[/small]