Welp, doesn't affect PC games, what with there not actually being a second hand market here.
But still, project $10 always struck me as fairly reasonable for games with large online components. Annoying, perhaps, to not have access to all the features of a game, but then again you did go looking for the cut-price copy being re-sold by a store at a ridiculous profit to them - just get a new copy from Amazon or something, or wait for a sale, save yourself some hassle and support the dev. with sales numbers.