To me this reeks of insecurity. COD doesn't make commercials attempting to take the piss of out of BF. Almost as though COD is so cocksure in what it's doing that it feels it doesn't even need to acknowledge BF. On the other hand, we had Bad Company 2 making fun of "special forces guys with heartbeat sensors on their guns," and then racing on ATVs cuz "snow mobiles are for pussies."
I stopped with the series after Bad Company 2, so I don't know what they did to mock COD in BF3, but here we have it again with the dog. Has anyone heard of "The Pepsi Challenge?" For those that haven't, it's the Pepsi-Cola company saying:
"Blind taste test our product against coco cola and you'll find that you like ours better."
Has anyone ever heard of "The Coca Cola challenge?" You know, the one where coke says:
"try out product and you'll see that we're better than pepsi?
No? You know why that is? Because "the coca cola challenge" is not a real thing. Because Coca Cola doesn't bother acknowledging the competition. They don't have to.
It says a lot that BF's marketing is "Look at us make fun of COD" as opposed to "This is why you would want to play BF."