Bioshock Infinite: The latest victim of the Stupid-American-Box-Art Virus.

[ratzofftoya]

http://www.wired.com/gamelife/2012/12/bioshock-infinite-box-art/

Here is Ken Levine's explaination of why it looks like it does.

Futile. Even fratboys aren't THAT careless with their 60 bucks and they actually do a little research before they throw away their money: they ask what their friends are playing.
This audience can be influenced by tv commercials, but nobody buys anything based on box art alone.

I think that the box art thing is totally fine and we shouldn't be up in arms about it. I don't really care what it looks like.

That said, Ken Levine's explanation (available in video at the link below)is stupid. If he wants to be "an artist," then mass appeal via box art should be encompassed in that art. He can't pretend to be all about the art in terms of one aspect of his craft, but then pretend that having eye-catching box art is just a necessity in this industry. You don't see many artists in other media making those compromises.

http://www.youtube.com/watch?v=bL4HshArMa0&list=UU2-aop85lqOalGXV4FgFJaw&index=3