The problem is that EA historically focuses on preexisting properties in order to project sales. If it isn't already big enough they won't bother. They don't sell games due to word-of-mouth (like many other developers do).LGC Pominator said:What was the size of the warcraft franchise fanbase before WoW came out?Fappy said:I will reiterate a point made on the Bioware Social Network. EA will not blow another 200 million dollars on an MMO with only a fraction of the fanbase Star Wars has.
Also, DON'T WANT!
End of the day whether a game like that will be successful or not is largely up to the attitudes of people who don't consider themselves "gamers", and advertising generally has very little to do with it, much of it is word of mouth anyway. I reference Guild Wars in this:
3 of my friends (non gamers) were round playing split screen halo at my house, when i went off for a cuppa I brought my laptop down to do some vanquishing in guild wars, (friends by this point had set it to 2 player co op and hotswapping whenever a player died) so in turn each of them saw guild wars, and eventually one of them asked to have a go on it, we made a character, he started playing, got the others to join in, I got to go and play gears of war whilst they all went nuts on GW, and eventually one of them actually bothered to ask "what game is this and how much is it?" I gave that person the friends pass (lets you play for 14 days for free) and sent an email to the client dowload site to all 3 of them, they now all play the game (and have done for the last 4 years) and I know one of them has got his mates into it.
So that is at least 5 people all stemming from one person showing off the game (that I know about) and none of them had ever seen any advertising for it nor do they even know about sites like this where these things are discussed, so I wouldn't be too worried about initial fanbase size too much, rather making a game that is awesome enough to get friends to reccomend to each other, because Guild Wars didn't even HAVE a franchise associated with it, so that going on to become as successful as it is is nothing short of brilliant
I am strictly speaking from EA perspective however. If I were an executive I would have put my hat in for a Mass Effect MMO over Star Wars. With Star Wars you have to factor in licensing and is more about making loads of money off of SOMEONE ELSE'S property. If you own the IP and it is a huge success, guess what, you just expanded your brand. Future projects with that IP automatically make more money.