"Reward its most loyal fans" is simply not true. Their most loyal fans had ME2 when it came out and have already completed DA2 twice. They rewarded those who bought it at launch with crumby in-game items. Now they're trying to keep sales momentum going and rewarding those who didn't buy it at launch.
I have to believe that it's EA doing this to BioWare. The alternative is too horrible to imagine.
I have to believe that it's EA doing this to BioWare. The alternative is too horrible to imagine.