An EA-executive and a Bioware-representative in a meeting.
"So Chris, buddy, what do you plan next? C'mon, you guys are a cash cow, people will buy anything you put out,no matter what you do and daddy needs a new condo."
"Well, actually we have some nifty ideas, considering a new setting, some new gameplay ideas and we finally wrote another script, so we don't have to recycle the Kotor-story for the 20th time."
"Uuuh, Chris, Chris, Chris, what did we say about the n-word? C'mooooon guys, you know how this works: I ask what your next game is and you put a number behind a title I already know. What about.... *scuffles through a little folder* ...this Mass Effect-stuff? I mean that's a safe shot, right? Most controversial response I ever saw about one of your games and the bloody masses still bought it like the little sheep they are supposed to be."
"Well...I guess you're right but...we kinda concluded the story, you know? We made a pretty big deal out of it being the end of the trilogy? And our rep DID suffer some serious blows and I don't think the dust settled on this one yet."
"Hm, I see where you're coming from. How about that: It's Mass Effect....but not the Mass Effect they know?"
"What, you mean like a reboot?"
"Uuuuh no. No. Nonono. Evil word, very unpopular. People HATE that word. No reboot."
"So...you WANT a sequel?"
"No sequel, no. You just said it, you concluded the..erm..what's the word again?" -"Story?" -"Yeh, that's it, story. No, you need to rework the existing story."
"But... if we use the Mass Effect name and set pieces...but cancel out everything we established about it before...that's a reboot, right?"
"....Okay, Chris, love your work so far but...here...we have a seminar, over at our place...come there next friday, 3 a.m., we have an amazing guy, he'll teach you everything about how to describe that rework-thing without using that nasty "Reboot"-word, alright? Alright!"
"Okay, I guess...but what should we name this re...work then?"
"Why, Mass Effect 4 of course. It is the fourth game in the series, isn't it?"
"....I'll see you at the seminar."