Blizzard: Shipping Unfinished Games "Devastates" Developers

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Orekoya

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VanBasten said:
John Funk said:
On the other hand, Blizzard makes millions and millions every month off of Warcraft subscriptions alone.
I doubt the constant publishing delays of Starcraft 2 and Diablo 3 have anything to do with those games being "unfinished", and way more to do with Blizzards money printing factory.

I'd wager that the money they're raking in from WoW subscriptions nets them more cash than releasing a game that has the potential to draw a somewhat significant portion of the WoW playerbase away from the game for several months.

For example, Torchlight took 11 months to develop from scratch with less than 20 people and no money, so with Blizzards resources and experience to have to "finish" games over several years is a bit ridiculous.
Wow, it took Runic Games 11 months to copy/paste Diablo 2?
 

Jared

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Jul 14, 2009
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Really intresting interview. And its true which is the thing. If you bring a game out and its not finished it is only going to damage it further.

Just wish more develoers would listen to this sage advice...
 

VanBasten

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John Funk said:
That's not saying it couldn't be a contributing factor, but conspiracy theories don't really hold much water.
It's not so much a conspiracy theory as a good business decision on their part.

They'll time the release of SC2(part 1) with the inevitable slump in subscriptions between the final battle with the Lich King and Cataclysm. Cataclysm will most likely boost WoW to new heights, so more "unfinished" delays for part 2 and Diablo 3 will ensue till WoW hits another slump.

John Funk said:
By that logic, why ever would they be working on a game they're hoping will beat WoW (their new MMOG)?
That unidentified MMO is so far off, that something's bound to take a crack at WoW by then. And if nothing does I'd most definitely expect more "when it's finished" delays. ;)
 

GodKlown

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From where I sit, Blizzard is playing with a double-edged sword. Not many businesses aside from gaming and the auto industry get away with selling an unfinished product in the name of financial gains. Taking the time to do the job right, regardless of the project having a concrete release date is a good thing. However, taking 5-15 years to release the final product tends to create a lack-luster interest in the final product. People who follow the development aren't quite very likely to hang on for more than a couple of years, despite the promises of the developer of how good they expect the game to be. The ability to see into the future and predict what gamers will want is a difficult thing.
I'm certainly not defending games released before they have all the factors in place the designers wanted just to start making a return on their investment. Independent studios seem to have a far harder experience in balancing the budget on developing a game without going broke before the debut of the game is in sight, and some borrow heavily against the game in order to just make the release before bankruptcy. There is a growing movement to support indie companies for their fresh ideas, regardless if they utilize the most up to date graphics, physics engines, etc.

John Funk said:
VanBasten said:
John Funk said:
On the other hand, Blizzard makes millions and millions every month off of Warcraft subscriptions alone.
By that logic, why ever would they be working on a game they're hoping will beat WoW (their new MMOG)?
Ideally, I doubt that Blizzard wants to really keep WoW around for 20+ years. It is becoming clear that they have reached their saturation point in the market, and without completely overhauling the franchise (whoops, almost forgot about Cataclysm!) they will just be making minor updates to an aging game that people are losing interest in. It would make much more sense for them to create a newer intellectual property to continue the success they are having with WoW by introducing something else to eventually replace it. World of Diablo, possibly? Don't laugh until I'm proven wrong here.

Sadly though, it seems that Blizzard has gotten stuck remaking the same three games for years (two really, since this will be the first sequel for StarCraft). While they have met with a lot of success in these pursuits, gamers will eventually get sick of playing an updated version of the same old games. New generations of gamers may latch on to them, but their premises may not stand the ultimate test of time as interests change as fast as the landscape of gaming and technology. Outside of the basic stories, WarCraft, Diablo, and StarCraft do all share a similar art style and gameplay. Lots of killing, just with different enemies. There isn't much variety between them aside from the obvious details of them being set in different times, locations, and circumstances. The three of them could be argued to basically be the same game (excluding WoW, as Diablo and StarCraft haven't made the leap to MMOs, so I'm talking WarCraft if anyone remembers that game). They clearly understand their niche in the market and tailor their games accordingly, with a constant influx of money to allow them the freedom to polish their games in due time. But how long is too long in game development? Can we all really stand to keep up our enthusiasm for Diablo 3 if it takes another 3-5 years?
 

darkhawk918

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Blizzard only have so much money because they refused to release their games until they were virtual masterpieces. This is not something smaller (or bigger, but less daring) will usually do. More production time = more cost.

That extra money spent on production time is a risk. If the game doesn't do very well, that extra production money will have been wasted and worst of all you run the risk of not meeting your numbers and risk being dropped.

If you feel you have a masterpiece in the making but your company does not feel it's worth the risk the best thing to do is to arrange a meeting with management (an additional meeting to that which would take place anyway if the company is being pushed to release) and express your views and try and convince them to take that risk.

Successful games like World of Warcraft and Final Fantasy all took that risk and games like Turok and Mirror's edge didn't resulting in what should have been great games being dismal.
 

Beowulf DW

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What if instead of setting deadlines for games, goals were set instead?

Developers could say, "We want to accomplish X, Y, and Z with this game, and once we do, we'll release it."
 

thenamelessloser

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I might be being pedantic but don't many of the Blizzard games have quite a bit of patches for balancing issues and other problems? Has a Blizzard game ever been truly TOTALLY finished when it came out? :p
 

VanBasten

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Beowulf DW said:
Developers could say, "We want to accomplish X, Y, and Z with this game, and once we do, we'll release it."
Developers can say whatever they want, unfortunately they don't make the decisions on when to release the game, publishers do. That's sort of the point of the article.
 

Je-Tze

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The thing you are missing in your little editorial is that Valve and Blizzard are in the positions they are SPECIFICALLY BECAUSE they've ALWAYS insisted on realeasing only when finished. That's why WoW is a "machine that prints" money. As much a i don't like the game, they took their time on it and did it right, as they've done with every game since (at least) Warcraft2.
In other words, these guys have been doing things that way since before they were succesful.
 

WickedArtist

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thenamelessloser said:
I might be being pedantic but don't many of the Blizzard games have quite a bit of patches for balancing issues and other problems? Has a Blizzard game ever been truly TOTALLY finished when it came out? :p
I reckon that's because balance is a shaky deal. Players find exploits or superior strategies in the current balance system, and the balance system has to be changed, which creates different opportunities for superior strategies, which calls for more changes to the balance, and this cycle continues on and on. Balancing is an ongoing work of non-stop maintenance, and I think what make Blizzard so good at it is that they actually invest the resources for such maintenance.

That aside, while I don't disagree with Blizzard's stance on not rushing a game release, developers still need to manage their projects correctly and set realistic goals and expectations for their work. It's one thing to be rushed before even being given a reasonable chance to complete a game, and another to take too long because the project was mismanaged or that unrealistic standards and goals were set for it. These are two extremes that should be avoided.
 

Zer_

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Feb 7, 2008
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Beowulf DW said:
What if instead of setting deadlines for games, goals were set instead?

Developers could say, "We want to accomplish X, Y, and Z with this game, and once we do, we'll release it."
That is what they do, unfortunately they often only get to completing Y and then they have the publisher on their ass to release the game.

Blizzard has one hell of a Quality Control team as well. StarCraft: Ghost was never released for a multitude of reasons of course, but one of the bigger reasons is because they didn't feel like the game did the StarCraft source material justice. Ghost was also slated for release near the end of the X-Box life-cycle, but why, then do you think Blizzard dropped the whole project instead of porting it to the 360 with improved visuals?

I also suppose that at the time they felt is was much more worth their time and effort in developing WoW prior to release. But again, that just means they felt that WoW was more worth it then Ghost which falls under the whole Ghost not being up to par thing.
 

SimuLord

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Aug 20, 2008
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That's easy for Blizzard to say, if only because they have a nearly unlimited access to continuing operations funding thanks to WoW's subscription fees and game sales.

For a developer that's trying to get a product out before their funding gets yanked out from under them by a publisher, it's a rock-and-a-hard-place situation. Rush the game, and their reputation gets destroyed. Take too much time in development, and the publisher pulls your funding and your company goes bankrupt.

The entire gaming model is broken. The only game I can think of in recent memory that shipped finished was Mount and Blade, and then only because it started out as a two-person combat-simulator project that was doing just fine for its budgetary needs and just happened to pick up a publisher (Paradox Interactive) willing to get it out to its wider audience. It's almost cheating for me to name it 2008's Game of the Year when so many had been playing it since long before then.
 

Zer_

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SimuLord said:
That's easy for Blizzard to say, if only because they have a nearly unlimited access to continuing operations funding thanks to WoW's subscription fees and game sales.

For a developer that's trying to get a product out before their funding gets yanked out from under them by a publisher, it's a rock-and-a-hard-place situation. Rush the game, and their reputation gets destroyed. Take too much time in development, and the publisher pulls your funding and your company goes bankrupt.

The entire gaming model is broken. The only game I can think of in recent memory that shipped finished was Mount and Blade, and then only because it started out as a two-person combat-simulator project that was doing just fine for its budgetary needs and just happened to pick up a publisher (Paradox Interactive) willing to get it out to its wider audience. It's almost cheating for me to name it 2008's Game of the Year when so many had been playing it since long before then.
I agree that their is definitely an issue with the whole system. The only thing I contest is that Blizzard had this policy since long before WoW. You can't just go and say the only reason they can do this is because of WoW, that is simply false.
 

dodokiller88

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The argument that Blizzard is able to use this philosophy solely because WoW is a cash cow is false. This has been Morhaime's philosophy ever since Warcraft: Orcs and Humans and it's this philosophy that has put Blizzard where it is now. If Blizzard hadn't put so much work into polishing WoW before they released it, it may very well have flopped and Everquest would still be the industry-standard MMO.
 

toapat

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pretentiousname01 said:
Blizzard got away with it, pre wow, to the fact every one of its games won several game of the year awards.
and that games like Call of Duty exclusively owe their continued existance to Starcraft.

before Starcraft, multiplayer was viewed as something unnecessary for games.
when starcraft released, it became the first widely played online game, going so far as to become The online game, and holding that title for over a decade.

Blizzard was only allowed at first when they only have warcraft because everyone who suported them knew they had potential.

that potential became one of the single largest economies in the world, going so far as to be able to make money no matter what
 

SimuLord

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Aug 20, 2008
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SuperFriendBFG said:
SimuLord said:
That's easy for Blizzard to say, if only because they have a nearly unlimited access to continuing operations funding thanks to WoW's subscription fees and game sales.

For a developer that's trying to get a product out before their funding gets yanked out from under them by a publisher, it's a rock-and-a-hard-place situation. Rush the game, and their reputation gets destroyed. Take too much time in development, and the publisher pulls your funding and your company goes bankrupt.

The entire gaming model is broken. The only game I can think of in recent memory that shipped finished was Mount and Blade, and then only because it started out as a two-person combat-simulator project that was doing just fine for its budgetary needs and just happened to pick up a publisher (Paradox Interactive) willing to get it out to its wider audience. It's almost cheating for me to name it 2008's Game of the Year when so many had been playing it since long before then.
I agree that their is definitely an issue with the whole system. The only thing I contest is that Blizzard had this policy since long before WoW. You can't just go and say the only reason they can do this is because of WoW, that is simply false.
Before WoW they were a fully independent entity, whereas now they're ultimately under the thumb of one Bobby Kotick. I'm not sure the situations between Warcraft 3 (for example) and Diablo 3/Starcraft 2 are exactly comparable.

I will grant Blizzard this: they produce exceptionally well-polished products that can be counted on to deliver the goods on release day.

Still, I wouldn't necessarily agree with the original point. Gamers will forgive a lot when it comes to unfinished products, but only if they have full faith in the idea that "a few patches with features the community asks for will fix things and make this game great." Developers who use their customers as gamma testers aren't exactly ideal, but I've been playing Paradox Interactive games since Europa Universalis 2 and I can tell you that they always get things right in ways that they couldn't possibly have thought of before their rabid fanbase gets hold of their games.

Even EA seems to have figured this out. Sims 3 has been patched five times already since its release in June and they're always working on bug fixes. With Sims 2 you got one patch per EP and you had to hope they squashed all the bugs because you weren't getting another one. Creative Assembly is another company that's figured this out; the #1 game on my all-time list (Rome: Total War) didn't become the greatest game of all time until its third patch (the 1.3/1.4 patch included with the Barbarian Invasion pack) and then the devs, adding extra frosting to an already delicious cake, patched it to 1.5/1.6 and cemented its place at the top.

All of this is by way of pointing out that it's not the status of a game at release that matters; it's your customers' ultimate perception of whether you're truly committed to going the extra mile to satisfy them.
 

Freshman

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Yea, I pretty much love blizzard more than ...Anything i guess. mostly because they have never made a game that let me down. And now that they have infinite monies coming in from WoW, they can do whatever the hell they feel like. Anybody remember Starcraft Ghost? after like 3 or 4 different developers, it was scraped, because it sucked. And i thank blizzard for recognizing that, and then having the balls to act on it.
 

Freshman

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dagens24 said:
In Blizzard's defence; they had the it's ready when it's done attitude even before the cash cow WoW.
What this guy said. does anybody remember operation CWAL? that was before WoW, and they weren't giving us anything till it was done even then