actually, in canada they are doing quite good. they reports profits every quarter.
I dont know how it work in the US, but here, they have plenty copies of games and movies, it cost 10$ for renting a game for a week, and you can keep it for 3 other weeks (total a month) for 8$ fees, so 18$ total. also when i rent 5 new movies in the same month i get a free movie, but each movies rented on wednesday worth 2, so rent 3 movie on a wednesday, you get a free rental (that you take for a game if you wish). they have the no late fees policy, plus the new system where you pay 10$ per month and have unlimited rental of classic movies per month (just one at the time), and the same thing with games for 30$.
so here they are the best rental company...
of course netflix is not available here...