Ariseishirou said:
"Women suck at videogames and need a special easy mode to help them out" is pretty much misogyny, yes. At the very least it's sexism.
You're totally right. Or at least, you're right on Alternate Earth #234 where they called it "Girl Mode" and not "Girlfriend Mode".
"Girlfriend Mode" is there for people who aren't the target audience of the game, but are only playing because the target audience wanted a companion. Since in this case, that target audience is young males, the likely companion they'll want to play it with is their girlfriend.
Odds are fairly likely that games won't be that person's top interests, and let's be honest; FPSs are damn hard if you aren't used to them. Seriously.
Add to that the fact that Borderlands is well known for being a fun game for couples to play co-op and it's a logical name.
The fact is that it's not specifically for girls. It's for any sort of acquaintance who is being roped in without being well learned in the genre. No doubt several of the devs were thinking "Yeah, this'd be perfect for when I play with my girlfriend" and thus the name is logical.
Please don't be so easy to enrage. Nowhere in this article was it even implied that girls are inherently bad at games. And once again, this "special easy mode" is NOT for women. It's for the group of people being represented by the archetypal "reluctant girlfriend".