I'm slightly confused and thoroughly displeased with this article. The sarcasm feels vapid and forced, with the attempt at a "humorous, pop culture reference filled rant" coming off as uninspired instead of relate-able. The shots against Maxim are, more or less, justified: with their writing being roughly at the middle-school meathead level - as reported. This doesn't infer anything about the reader-base or the models, however. Accusing EA and Bioware of this kind of thinking feels like a projection of the writer's own personal feelings on Maxim readers and models instead of genuine outrage that EA and Bioware are marketing towards video gamers that like boobs.
Additionally, the shots against the girls are cheap. The girls are models and they made potentially career making decisions by joining one the biggest video game producers on a huge budget game. The game may not look exactly like the models, but there's definitely a resemblance and, coupled with the Maxim press, will put their faces out there for other firms to see. Video game press linked with eye candy? It's not a new concept, nor is it under-appreciated by gamers. (See: http://www.e3girls.com/main.cfm?CFID=7444405&CFTOKEN=80931240 )
From the marketing side, Bioware and EA have been putting out, like it or not, solid marketing aimed at different demographics:
"Do you buy games based on a boobs per minute ratio? We have boobs!" (See: http://www.maxim.com/girls/girls-of-maxim/84692/exclusive-girls-idragons-agei.html )
"Do you regard your numbered special edition copy of Baldur's Gate II among your most valuable possessions? This is the spiritual successor to Baldur's Gate!" (See: http://www.youtube.com/watch?v=b1ty5KFPyqw )
"Do you own a PS3 or Xbox 360 and retain the attention span of a red-bull shotgunning chipmunk? We have lots of action and loud rock music!" (See: http://dragonage.bioware.com/gallery/videos/ )
This game looks and (from the early reviews) sounds to be one of the best RPG's released in the last few years with something for everyone. Exposing as many people as possible to a new license created by one of the best game developers in the industry can only draw more people into buying the game. Good sales on this game will lead to more games from Bioware. I haven't read a single bad review for a Bioware game. Ever. If I then take the outcome of more Bioware games as being a generally accepted good thing - I'm left to wonder what, aside from the poor writing, the downside to the Maxim spread is?
So I guess I'm still confused - what was this article trying to accomplish again? -
Additionally, the shots against the girls are cheap. The girls are models and they made potentially career making decisions by joining one the biggest video game producers on a huge budget game. The game may not look exactly like the models, but there's definitely a resemblance and, coupled with the Maxim press, will put their faces out there for other firms to see. Video game press linked with eye candy? It's not a new concept, nor is it under-appreciated by gamers. (See: http://www.e3girls.com/main.cfm?CFID=7444405&CFTOKEN=80931240 )
From the marketing side, Bioware and EA have been putting out, like it or not, solid marketing aimed at different demographics:
"Do you buy games based on a boobs per minute ratio? We have boobs!" (See: http://www.maxim.com/girls/girls-of-maxim/84692/exclusive-girls-idragons-agei.html )
"Do you regard your numbered special edition copy of Baldur's Gate II among your most valuable possessions? This is the spiritual successor to Baldur's Gate!" (See: http://www.youtube.com/watch?v=b1ty5KFPyqw )
"Do you own a PS3 or Xbox 360 and retain the attention span of a red-bull shotgunning chipmunk? We have lots of action and loud rock music!" (See: http://dragonage.bioware.com/gallery/videos/ )
This game looks and (from the early reviews) sounds to be one of the best RPG's released in the last few years with something for everyone. Exposing as many people as possible to a new license created by one of the best game developers in the industry can only draw more people into buying the game. Good sales on this game will lead to more games from Bioware. I haven't read a single bad review for a Bioware game. Ever. If I then take the outcome of more Bioware games as being a generally accepted good thing - I'm left to wonder what, aside from the poor writing, the downside to the Maxim spread is?
So I guess I'm still confused - what was this article trying to accomplish again? -