Whilst I can't really talk about the 'Gift of the Yeti thing, as this is the first time I've actually heard of such thing existing, I don't think it's fair to lump the example in your first link in there, no matter how valid your point may be.Dexter111 said:Yeah, especially since they apparently didn't have a problem when Bioware used the charity for corporate PR/increasing sales or making people play their Facebook games...Zachary Amaranth said:I think the inferred assumption is ridiculous, and it shouldn't assume partisanship simply because someone decided to use your cause to make a statement. But whatever, I thought "Retake Mass Effect" was stupid anyway.
http://blog.bioware.com/2009/12/15/dragon-age-origins-ebay-auction-for-childs-play-charity/
http://greywardens.com/2009/12/bioware-child%E2%80%99s-play-and-the-gift-of-the-yeti/
I don't really care about the movement as such, but the offered explanation seems off... I know what I won't be clicking on next time I buy an Indie Bundle anyway.Today on the BioWare Blog they ask Dragon Age fans to help them raise $10,000 for a charitable donation to "Child's Play", by playing their Facebook application called Gift of the Yeti. You play and BioWare will pay.
It's not unusual for companies such as EA and BioWare to donate exclusive items to charity auctions, hell Marvel Studios have just held one for their film props. The difference between BioWare auctioning off some DA:O memorabilia and this 'Retake Mass Effect' nonsense really just boils down to the unambiguous nature of the message.
With BioWare the good PR really does come second to supporting a charity they've had a good relationship with in the past. Retake Mass Effect, however, is actively using Child's Play as an attention-seeking ploy.
There really is a difference between saying "Support Child's Play by bidding on memorabilia for a game that you like and is incredibly popular at the moment" and saying "support our cause by donating to Child's Play". That's what Tycho was getting at when he said "Child?s Play cannot be a tool to draw attention to a cause. Child?s Play must be the Cause."