The first step to realizing why "furthering the medium" is important, is to realize that the medium is in decline, with its heyday being in the late 80s and early 90s (you're about my age Yahtzee, I know you remember).
My thoughts are simply that Nintendo is the only console manufacturer that remembers kids like to play games too, and if Dad comes home and wants to watch TV, then Dad gets to use the TV, because it's his fucking TV. At least now Junior doesn't have to stop playing at the drop of a hat.
It's possible I'm projecting my own childhood console experience on the issue.
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