I understand the frustration of posters saying "why don't they just make cool products/stories that boys AND girls can enjoy!? Why this nonsense gender divide!?" And, you're right. But remember - big corporation. Run by old white people. Rich old white people who've been alive since the 60's. Really, for them, this is a big step. Baby steps my fellows, baby steps. Whilst I am far outside this demographic (since it's aimed at 6-12), I like the designs, and I recall that DC's animated ventures have been consistently top notch so i'm optimistic. I just hope they don't strangle it in it's crib despite 2 or 3 stellar seasons, like they did Young Justice.