Developer Insists Dead Island Trailer Was Not Misleading

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hermes

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Since when is this an issue? Any trailer and cutscene without gameplay could be considered misleading by the same metrics... Have you seen any Final Fantasy, World of Warcraft, The Old Republic or Elder Scrolls trailers? Or any other MMO trailer for that matter... The TV commercial of Black Ops 2 had Robert Downey Jr driving a jet... a Jet! I am half expecting the uproar of people calling the FTC on any of those.

The trailer was not misleading. It had zombies, it had weapons, it had a tropical setting... all you need to know is there.
 

Thaluikhain

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While it was misleading, yeah, they did a pretty poor job of pretending the game would be like that. So...is it a defence if you fail at whatever false advertising you were going for?
 

sethisjimmy

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I agree. There was plenty of gameplay footage released after that trailer that clearly showed the game would be nothing like that. It was disappointing, yes, but nobody was mislead into paying for that game through that one early trailer, and if they were, they were foolish to ignore all contrary information available.
 

Ukomba

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The passion of people to still care about this so long after should demonstrate how well a game like the trailer would do.
 

Callate

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Deep Silver, however, maintains that calling this trailer misleading is "ridiculous," stating that there were more than enough other materials to get an idea of how the game would really play out.
"...Three out of four of the canisters on the counter do not contain sulpheric acid, therefore suggesting that one of the canisters is "acidic" is ridiculous."

And I'm sure they bent over backwards to insist that the game was nothing like the trailer when they were negotiating the movie rights... [link]http://www.escapistmagazine.com/news/view/107877-UPDATE-Dead-Island-Trailer-Buzz-Ensures-Movie-Deal[/link]

Look, guys. The game, by most rights, was okay. And you pretty much got away with the bait-and-switch. But you don't get to rewrite history and say that bait-and-switch never happened; it did, and people remember that, and they should.
 

Scorpid

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Deathfish15 said:
I have to agree with them. Any idiot that believes a CGI trailer represents actual gameplay is just that: an idiot. Honestly, I don't see anyone going up in arms against Blizzard, the masters of CGI trickery, who always has a CGI that shows off things that are impossible in their actual games.

Why don't we all just try and sue Blizzard because their Mists of Panderia CGI showed The Horde and The Alliance working together to fight a Panda; and that in PvP a Panda can take on other people else 1vs2; and that they can use environmental weapons; and that they can do acrobatic somersaults while kicking people in the face? After all...that's the "emotional tone" that was set in their trailer. It's only right to expect that everything in the trailer -not the gameplay videos- represents what's actually in the game.
For me I never look at a CGI trailer and say "oh alright this is what the game play will look like." Because you're right that that is silly. But let's look at World of Warcraft cinamatics and the feel they go for for each cinamatic is recognizable in the game/expansion they connect to. First WoW CGI for example said there will be adventure PVP PVE and big sprawling vistas, it wasn't aiming for a overarching plot and in the vanilla version of WOW that's exactly what it was. Now take my personal favorite of the five cinamatics Wrath of the Lich King and it's CLEARLY focused on a plot, on the weight regret, the power that the Lich King wields, and how it's all coming alive again... and that's pretty much where the focus of the entire expansion was. Infact in every cinamatic Blizzard puts out the CGI is easy to see how it connects to the expansion, and that's where the Dead Island trailer failed.

It was a good CGI, that had no bearing on the themes of the game, so it was absolutely misleading. Should Deep Silver be shoved off a cliff with fire and pitch forks? No obviously not but they shouldn't defend their choice either when people point out accurately that the cinamatic makes no sense in connection to the game, they should say "sorry we'll be more careful next time". I think Deep Silver is just kind of going for controversy lately, like I have no idea how they would think that little statue they putout wouldn't cause a shit storm after 2012 the mother of all gaming shit storm years.
 

Dogstile

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You want misleading? How about advertising local co-op on the box and then not having it in the game. Fuck you guys, that's the only reason I bought the damn game. It went back that same day.
 

Harker067

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Deathfish15 said:
Harker067 said:
Deathfish15 said:
I have to agree with them. Any idiot that believes a CGI trailer represents actual gameplay is just that: an idiot. Honestly, I don't see anyone going up in arms against Blizzard, the masters of CGI trickery, who always has a CGI that shows off things that are impossible in their actual games.

Why don't we all just try and sue Blizzard because their Mists of Panderia CGI showed The Horde and The Alliance working together to fight a Panda; and that in PvP a Panda can take on other people else 1vs2; and that they can use environmental weapons; and that they can do acrobatic somersaults while kicking people in the face? After all...that's the "emotional tone" that was set in their trailer. It's only right to expect that everything in the trailer -not the gameplay videos- represents what's actually in the game.
There's a difference between not being actual gameplay and not trying to evoke the same themes/emotions as the game.

And yet there's no difference between the Mists of Pandaria trailer to it's game and the Dead Island trailer and it's game. Same theme/emotion screw up. See, if you'd have seen the trailer knowing nothing of the game, you'd think that first this human and this green orc are at battles, but then set aside their differences to fight against a Panda. Only after that the Panda shows them this peaceful land and everything is surreal. This isn't the case at all, and there's more separation in MoP than there was for WotLK, in which both factions at least shared the same city.


I'm sorry if some of you didn't catch some emotional themes in Dead Island, but that's your fault/lose, not the developers. The game had some very deeply emotional areas like when the mechanic shop girl had to kill her own father who turned zombie. There was also a part about a woman's husband who was in a bathroom dying and was bitten. You could save her as well as kill him. Just because the game had lots of action within it, doesn't mean it was in any way "gimped" in emotional story.
No oddly enough it's not my fault their game didn't make me like it. I went in wanting to like the game I actually enjoy some of the mechanical aspects of it. However Jin was the only one I cared about in the entire game, all the main characters were horrible people. I didn't want to spell it out but learning what happened to her the the end (compared to the main characters cough) is why I gave up on the game. If the rest of the main characters had half the character growth and humanity of Jin I wouldn't have a problem with dead island or its trailer. Unfortunately they're a bunch of self centered jack asses. If it wasn't for those eight deadly words I'd have actually enjoyed the game and have no problem with it. http://tvtropes.org/pmwiki/pmwiki.php/Main/EightDeadlyWords

As for pandaria, an action scene between orcs, humans and pandas seems to be the exact kind of high fantasy adventure that at least part of WoW is trying to appeal to. Other then that see Scorpid.
 

Therumancer

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Scorpid said:
Deathfish15 said:
I have to agree with them. Any idiot that believes a CGI trailer represents actual gameplay is just that: an idiot. Honestly, I don't see anyone going up in arms against Blizzard, the masters of CGI trickery, who always has a CGI that shows off things that are impossible in their actual games.

Why don't we all just try and sue Blizzard because their Mists of Panderia CGI showed The Horde and The Alliance working together to fight a Panda; and that in PvP a Panda can take on other people else 1vs2; and that they can use environmental weapons; and that they can do acrobatic somersaults while kicking people in the face? After all...that's the "emotional tone" that was set in their trailer. It's only right to expect that everything in the trailer -not the gameplay videos- represents what's actually in the game.
For me I never look at a CGI trailer and say "oh alright this is what the game play will look like." Because you're right that that is silly. But let's look at World of Warcraft cinamatics and the feel they go for for each cinamatic is recognizable in the game/expansion they connect to. First WoW CGI for example said there will be adventure PVP PVE and big sprawling vistas, it wasn't aiming for a overarching plot and in the vanilla version of WOW that's exactly what it was. Now take my personal favorite of the five cinamatics Wrath of the Lich King and it's CLEARLY focused on a plot, on the weight regret, the power that the Lich King wields, and how it's all coming alive again... and that's pretty much where the focus of the entire expansion was. Infact in every cinamatic Blizzard puts out the CGI is easy to see how it connects to the expansion, and that's where the Dead Island trailer failed.

It was a good CGI, that had no bearing on the themes of the game, so it was absolutely misleading. Should Deep Silver be shoved off a cliff with fire and pitch forks? No obviously not but they shouldn't defend their choice either when people point out accurately that the cinamatic makes no sense in connection to the game, they should say "sorry we'll be more careful next time". I think Deep Silver is just kind of going for controversy lately, like I have no idea how they would think that little statue they putout wouldn't cause a shit storm after 2012 the mother of all gaming shit storm years.
Well, I look at it in comparison to the recent situation with American Mcgee and the claims he was making about "Alice Madness Returns" and the marketing department. He called them liars flat out in how they presented the game, but then backpedaled (probably for legal reasons) and kind of danced around the topic by saying "Well, marketing isn't nessicarly lying" but his meaning was clear. I don't agree with everything American Mcgee said there in relation to his game (I wrote a few typically lengthy posts in response to The Escapist's article on the subject) but his accusations are kind of relevent here.

At it's core Deep Silver understands that horror fans want a deep, emotional, and disturbing experience at the core of their games, in addition to the gore. Deep Silver had a trailer created for marketing purposes that presented the game in this light, rather than as a first person action RPG loot fest. It knew exactly what buttons it was going to push, and what the product was they were actually delivering. Saying they didn't lie but "marketed" becomes a technicality in a case like this, since it's still a deliberate deception intended to create hype and sales... or simply put a lie. They know what they did, refusing to own up to it just makes things worse.

To be honest I think Deep Silver is being pretty dumb, because really this has only become an issue again because they mentioned it. I'd almost suspect someone told them these clumsy apoligies were a good idea because any publicity is good publicity... and this IS getting people talking about Deep Silver again recently. That said I don't think that getting people talking is nessicarly going to help them sell their game, when it's largely reminding people of the reasons why they should be angry at Deep Silver, rather than the positive aspects of what they did with Dead Island which was a decent game overall (to me at least).

When it comes to their bloody torso, I think people need to grow up and get some perspective. This little item is no differant from similar things you'll see in specialty halloween shops around the holidays, to be honest I've seen far worse versions of the same basic piece over the years. A horror novelty in a horror game is actually a pretty good idea, and I think it's fairly cool.

Ask yourself seriously why people have decided to complain about the Dead Island torso, when they don't go ballistic every year when they sell similar things around Halloween when it's the season for horror? The answer is because it's a trolling attempt to generate contreversy and attention by people who know that aspects of the gaming community will rally behind accusations of sexism and generate tons of chaos and attacks that they can laugh at when there is no real issue. There is an audience here that can be manipulated, where if someone was to go railing about severed female body parts and such being sold as halloween props they would be ridiculed as opposed to generating armies of supporters to start a misguided crusade for their amusement.

2012 mostly stands out as being the year when people started standing up to this kind of trolling, which detracts from the real issues. Going after things like this, The Hitman Absolution trailer, or the Cyperpunk 2020 teaser, detracts from real issues when actual sexism and issues might be involved, and just generally spreads chaos, dissent, and does damage which is what trolls ultimatly want.

When I look at what this item actually is, and put it in context, it's no big deal. I don't think Deep Silver was trying to generate contreversy so much as give horror fans the kind of knick knack that they collect, tons of macabre stuff like that gets sold every year, and some of the more collectible items can resell for big bucks to the right people. I could see someome plopping the Riptide torso down on the table with all the snacks for a Halloween party, or doing something similar near the chips and munchies if they invite friends over for a horror movie night.
 

ace_of_something

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The issue some people have (not me) wasn't that it misrepresented gameplay. It was that it didn't even come close in tone. The game's tone was pretty bland rather than heartwrenching.

My issue with the game was that first person melee swing the weapon widely type fighting gets super old. I played as the guy who throws stuff, which was fun. Except when people online stole my weapons or when the zombie i killed sank in to the earth taking my weapon with it forever.
 

maxben

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Deathfish15 said:
I have to agree with them. Any idiot that believes a CGI trailer represents actual gameplay is just that: an idiot. Honestly, I don't see anyone going up in arms against Blizzard, the masters of CGI trickery, who always has a CGI that shows off things that are impossible in their actual games.

Why don't we all just try and sue Blizzard because their Mists of Panderia CGI showed The Horde and The Alliance working together to fight a Panda; and that in PvP a Panda can take on other people else 1vs2; and that they can use environmental weapons; and that they can do acrobatic somersaults while kicking people in the face? After all...that's the "emotional tone" that was set in their trailer. It's only right to expect that everything in the trailer -not the gameplay videos- represents what's actually in the game.
I disagree, what you are referencing is not "emotional tone", it gameplay. While Pandaria may be slightly a bad example, look at the CGI trailers for WarcraftIII and Frozen Throne. The emotional tone was just perfect for the what the story was going for, even if the gameplay is unrelated. Personally I think the Mists of Pandaria trailer did show the tone that the Pandaran civilization would take.
Not to be a jerk or anything, but you do know what emotional tone means, right? Because acrobatic somersaults is not an emotion
 

Lovely Mixture

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50% of the time, trailers are misleading, that's all you can really say. The developer could just have said that and been over with it. Heck, advertisements, developer claims, and game info in general can be misleading. We've seen it so many times.

It's down to whether or not you say:

1. The gaming public is too gullible.
or
2. Gaming related people (advertisers, journalists, developers, etc) are getting too cocky with what they put forward.
 

dagens24

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... This is 100% the fault of the viewer.

I don't know how many times I've seen a cinematic trailer get released for a game that we've never seen gameplay for and watched as the comments filled with 'OMG GAME OF THE YEAR' 'THIS IS GOING TO BE THE BEST GAME EVER' 'BLAH BLAH BLAH DERP DERP DERP DERP' etc.

I've seen maybe one or two cinematic trailers in my lifetime that gave a fair representation of what the actual game is going to be like.
 

Shadow-Phoenix

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wombat_of_war said:
i seem to be the only person on the planet that enjoyed the trailer and the game despite the main characters having the worst accents and personalities in gaming
Count me as the 2nd because I loved the trailer and enjoyed playing through as Sam B and now I just managed to grab 3 more friends to play through the game again which makes me a happy gamer.

Also I'm quite excited about riptide so I don't care one way or the other if people are going to pass on a game they wanted tailored for them 100%.
 

Grabehn

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You smash zombie with everything you have and laugh playing with friends, that's all I got from this game. The fact that this guy still talks about people saying that the trailer was misleading has to make him at least think about it, they tried to set a tone with it that was nowhere to be seen in the game itself, or didn't translate too well cuz most characters in it where too damn stale.
 

havoc33

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hermes200 said:
Since when is this an issue? Any trailer and cutscene without gameplay could be considered misleading by the same metrics... Have you seen any Final Fantasy, World of Warcraft, The Old Republic or Elder Scrolls trailers? Or any other MMO trailer for that matter... The TV commercial of Black Ops 2 had Robert Downey Jr driving a jet... a Jet! I am half expecting the uproar of people calling the FTC on any of those.

The trailer was not misleading. It had zombies, it had weapons, it had a tropical setting... all you need to know is there.
I couldn't agree more. Loads of games have teasers or CGI trailers that do the same thing, and seriously what is the problem here? It's not being lied to, it is smart marketing, it's called peaking your interest. If you're gonna call foul play on this, then you better take off ANY advertisement seen on TV, cause they all show the products with more enhanced (additional even) abilites than the product itself actually contains.

People obviously have too much time on their hands.. seriously guys, think about what you can do with all that energy if you put it into something POSITIVE for a change? And maybe also put it into something that is more important in life, gaming is after all just that; a GAME.

dagens24 said:
... This is 100% the fault of the viewer.

I don't know how many times I've seen a cinematic trailer get released for a game that we've never seen gameplay for and watched as the comments filled with 'OMG GAME OF THE YEAR' 'THIS IS GOING TO BE THE BEST GAME EVER' 'BLAH BLAH BLAH DERP DERP DERP DERP' etc.

I've seen maybe one or two cinematic trailers in my lifetime that gave a fair representation of what the actual game is going to be like.
This, this, and more this.
 

EHKOS

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So Deep Silver hangs out with the War Z crew huh? How much do they think they can get away with?
 

ThunderCavalier

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:/

I saw the trailer and hoped that Dead Island would actually be a really emotional piece.

I mean, the gameplay is generally the normal shooter fair, but hey, greater stories have come out of weirder medias.

Sadly, it didn't happen.
 

Vivi22

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Harker067 said:
As for pandaria, an action scene between orcs, humans and pandas seems to be the exact kind of high fantasy adventure that at least part of WoW is trying to appeal to. Other then that see Scorpid.
Not only that, but is there anyone at this point who might be interested in WoW that isn't at least somewhat aware of what the game is actually like? Do people really still exist that could see that Mists of Pandaria trailer and be misled into thinking WoW is some kind of action game based on Kung-Fu Panda or something?

Dead Island, on the other hand, was a brand new IP no one had ever heard of, and I'm sure some people probably bought having seen nothing but the original cinematic trailer. And while I'm willing to bet the majority know that a CGI trailer isn't indicative of gameplay, I agree with you that they probably assumed it would be thematically consistent at least. Which is just another reason why Deathfish's comparison isn't really apt as far as I'm concerned.