It's quite easy for us to explain to upper management that, 'We want to do this. We want to try this out.'
So, where's Mirror's Edge 2 then? Because using that would probably help it's sales of getting people to the Battlefield 4 beta...but the problem is that Battlefield 4 is coming out soon and is now part of the copy-and-paste schedule EA now has to copy-and-paste compete with Activision.
And EA is actually very prone to try out new things, and I have to say that sometimes I think we get too much crap for not being innovative,
2008 EA, perhaps but whan ever new IPs that has came out since, unless you're owned by EA, they're not going even try puting much or any advertising out there before launch.
We do release new IPs, and we do take care of IPs that have been out there. And perhaps not so successful, but we try to get new things out there as well.
*IP; singular. And you're right, you haven't been able to take care of your 2 IPs (ok, just Battlefield since Mirror's Edge is pretty much a single-player endeavor) as we would have liked (like curved bullets, shitty netcode, shitty spawning EVEN with low amount of players, questionable gameplay decisions, discovering shitty hit detection from the terrain of your just now released map pack).
Innovation is something that actually changes something for the better, renews something -- and I think we do that all the time,"
...actually no, innovation doesn't make things better. It can be and often we used that word in that context but otherwise, no, all it can do is make or break something. Also, you doing it all the time is very much up to debate since you've added Gun Master which, so far, only one big recently released shooter that you've competed with has...
But some of them are big and some of them are small, and some people disagree, saying, 'That's not an innovation!' and it's like, 'No, maybe not for you, but for the people playing the game it's a big thing,'
Depends on how big because if you just add stuff that EVERYONE else is adding, no, I can say that's probably not innovation...wait, didn't you just claimed that EA is innovating?
Why do I bother? DICE probably isn't reading this because THEY really need to do a Die Hard or John Woo game because, quite frankly, that first level in the SP portion of BF3 screamed that franchise and they need to do Heroic Bloodshed because they have the destructive software to do so.