In a action that I can only describe as Bungie level community interaction, Gustav Halling of DICE tweeted the following:
http://twitter.com/#!/gustavhalling/status/78029240041345026
"Did you notice the dinosaur in our E3 #Bf3 demo? =) http://i.imgur.com/xkvwS.png #just4fun"
This linked to the following image:
As you can imagine, 4chan is now ecstatic [http://boards.4chan.org/v/res/97893275] (NSFW, of course)
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Long story short:
- person from activision (supposedly) posts on /v/, asking why /v/ despised call of duty so much, and what they could do to improve it;
- /v/ replies by asking for dinosaurs.
- DICE see's this, and puts a toy dinosaur in the e3 trailer.
- DICE tweets a image of said 4chan thread and the dinosaur
- 4chan goes nuts.
http://twitter.com/#!/gustavhalling/status/78029240041345026
"Did you notice the dinosaur in our E3 #Bf3 demo? =) http://i.imgur.com/xkvwS.png #just4fun"
This linked to the following image:

As you can imagine, 4chan is now ecstatic [http://boards.4chan.org/v/res/97893275] (NSFW, of course)
----------------------------------------------------------------------------------------
Long story short:
- person from activision (supposedly) posts on /v/, asking why /v/ despised call of duty so much, and what they could do to improve it;
- /v/ replies by asking for dinosaurs.
- DICE see's this, and puts a toy dinosaur in the e3 trailer.
- DICE tweets a image of said 4chan thread and the dinosaur
- 4chan goes nuts.